Today’s economic climate presents daunting challenges for contractors. There’s an intense focus on finding projects—any projects—and winning them amid aggressive bidding in the market. Equally vital is better coordination of information between job sites and offices as well as mitigating risks on all fronts and maximizing profits. Gaining ground starts with managing and harnessing information using smarter technology. This paper discusses how construction organizations can break down ‘silos of data,’ shore up mobility and improve field communications by leveraging powerful and simple-to-use CRM technology especially designed for the construction and real estate industry.