CRM: Finding the Right Growth Mix
July 15, 2009
by
Terry Kerscher
Pursuing the right growth strategy is a crucial aspect of customer relationship management. Organizations are usually very good at defining their strategic objectives (increase revenue by 20%, improve margins by 3%, etc.). However, when it comes to outlining their growth strategies, many companies struggle to identify the best means for achieving growth.
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Length: 1 pages (PDF 52 kB)