The word “service” has many definitions, one of which is “work done by one person or a group that benefits others.” We keep hearing that the U.S. is undergoing a transformation from a manufacturing economy – producing tangible goods – to a service economy – providing intangible services. Interestingly, when a sale is made at a dealership, you deliver both! But with the large number of competitors who can deliver a similar product, the greatest opportunity to differentiate your dealership from the pack is based on service. 

When it comes to providing outstanding service, one name stands high above the rest: The Ritz-Carlton. The company has won numerous awards for providing outstanding service, including the prestigious Malcolm Baldridge National Quality Award twice, and has become the epitome of service excellence.

Learn how to create "wow" for your customers by examining the Ritz-Carlton's award-winning practices by downloading Brandt's thought leadership paper.

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