Market Research: The Basis for Strategy

Health Care

March 30, 2012
by Mike Edwin, MBA

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Mike Edwin Mike Edwin, MBA

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Better performance has become nearly synonymous with cutting costs and staying lean. But performance is also defined by long-term growth and sustainability, which require smart planning based on sound research. To truly know your growth opportunities, you need to know your market.

In today’s environment, health care organizations must continually evaluate and adapt to changing market conditions. The real competitive edge is in knowing where the market is headed and responding accordingly. Research supplies that knowledge and helps organizations confidently establish direction and introduce new initiatives. The attached article highlights the importance of market research as the basis of informed decision making and sound strategy.

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Length: 3 pages (PDF 377 kB)

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