The notion of physician engagement in the context of developing a sustainable hospital-physician alignment plan can be difficult for hospital CEOs and board members to properly comprehend. They often don’t appreciate that engagement is a process that takes time and can not be issue driven. In other words, engagement is not about talking to physicians when an issue is on the table, but about having a conversation with them all along the way. In an effort to better illustrate the concept, I thought I’d use an interesting parallel.
Length: 4 pages (PDF 66 kB)