Physician Alignment: Getting Your Medical Staff Engaged

Health Care

April 01, 2009

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The notion of physician engagement in the context of developing a sustainable hospital-physician alignment plan can be difficult for hospital CEOs and board members to properly comprehend. They often don’t appreciate that engagement is a process that takes time and can not be issue driven. In other words, engagement is not about talking to physicians when an issue is on the table, but about having a conversation with them all along the way. In an effort to better illustrate the concept, I thought I’d use an interesting parallel.

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Length: 4 pages (PDF 66 kB)

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