Realizing Your Growth Potential Through CRM: Seven Elements to a Successful Implementation

Like any major initiative, a successful CRM program requires careful planning and forethought. The best-laid plans can be derailed by the realities of implementation. A company could invest greatly, only to be disappointed when the results don't justify the expense.

When preparing to execute CRM, companies must focus their energy on basic organizational and change management issues. Often, it's not underestimating costs that negatively impact implementation; it's overestimating organizational commitment. Companies must also focus on their buisness processes and address technology concerns long before they're ready to launch.