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End-User Adoption: The Key to CRM Success

April 24, 2009
by Shawn Helwig

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Shawn Helwig Shawn Helwig
Senior Manager – CRM, BI, and Growth Consulting

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It’s a point of frustration for many organizations—either employees simply won’t use the CRM system or they fail to even come close to tapping into the system’s full potential.

Of all the factors that can impede a successful CRM implementation, none is more critical than end-user adoption.


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Length: 2 pages (PDF 93 kB)



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