Microsoft Dynamics CRM 2011
Familiar... Intelligent... Connected. If You Have Customers, You Need Microsoft Dynamics CRM

At its core, CRM involves three basic steps: finding and developing customer relationships, keeping customers happy, and growing these relationships to enhance your business profitability.
It's one thing to identify a loyal customer; it's another to cultivate that loyalty. To do this, you have to know your customers. Knowledge is power, and Microsoft Dynamics CRM delivers.
Seamless Outlook Integration
CRM Within The Familiar Microsoft Outlook Experience
Exceptional user adoption of CRM because business users get CRM capability within Microsoft Outlook. View demo of Microsoft Dynamics CRM within the familiar Outlook interface.
Streamlined CRM User Interface
Microsoft Dynamics CRM features a streamlined interface like Office 2010 to provide quicker and easier navigation. View demo of streamlined navigation in Microsoft Dynamics CRM.
Strong Personalization Tools to Fit Organizations’ and Individuals’ Business Needs
Create personal views, add commonly used records, and design personal dashboards to measure performance. View demo of Microsoft CRM personalization tools.
Because Microsoft Dynamics CRM 2011 works within Microsoft Outlook, it’s easy to use off the bat. Watch how it can help your team work smarter and be more productive
More Intuitive, Easier Adoption
Easily Build Workflows and Automated Processes to Fit Your Unique Business
In addition to the powerful workflow engine and automated processes, this feature provides step-by-step guidance through any business process or interaction. View demo of building a business process in Microsoft Dynamics CRM.
Real-time Dashboards
Rapidly configure multiple real-time dashboards to actively monitor business performance and improve decision-making – with business users able to build their own dashboards without IT assistance. View demo of creating dashboards in Microsoft Dynamics CRM.
Flexible Goal Management
Define key performance and business health indicators to track and measure progress against any organizational goal or metric. View demo of creating goal management metrics in Microsoft Dynamics CRM.
See how easy it is to rapidly configure multiple real-time dashboards with Microsoft Dynamics CRM 2011–and help your business spend more time acting on critical data and less time gatheringFeatured Expertise

Matt Gelb
Matt's background includes over 12 years of involvement in aligning business process and technology initiatives. Matt has worked with dozens of Wipfli clients to put Microsoft Dynamics CRM to work for them; helping them grow, retain, and expand their customers.