Driving Marshall Erdman & Associates' rise to become the leading health-care facility design/build company in the nation was an understanding of the value technology brought to its operations. More recently, the company turned to technology to better manage its business in a major initiative aimed at increasing productivity while driving down costs.

"We had grown to the point where we needed to take a proactive approach to technology planning," states Scott Ransom, Marshall Erdman's president.

Guiding Marshall Erdman's IT update was a technology plan developed by Wipfli. "With the help of Wipfli, Marshall Erdman was able to create a technology baseline upon which new projects could be built," says Ron Cipolla, Marshall Erdman's chief information officer.

Cipolla explains that not using technology well negatively impacts a company's bottom line, and Marshall Erdman was paying a price for failing to match its industry expertise with advanced, business-management technology solutions. In addition to unequaled quality, Marshall Erdman now prides itself on offering its customers reduced prices for its products, a direct result of the company's increased reliance on technology to manage its business.