Contrary to popular opinion, the 65+ senior population boom is not yet occurring. Senior services organizations need to understand that the majority of the seniors in the market for long-term care services are the traditional generation, commonly referred to as the silent generation. These seniors, born between 1922 and 1945, are the largest growing segment of the current market for senior services. The majority of the silent generation are, however, not affluent. Approximately 12% of seniors 65+ in Wisconsin earn less than $15,000 a year in household income, and approximately 61% earn less than $50,000 a year.
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