Credit unions are ready for reinvention. The 2026 state of the credit union industry report examines how leaders are adapting strategies to meet modern member needs.

Wipfli surveyed 83 credit unions in 20 states to learn about their priorities and top concerns going into 2024.

The results show credit unions are less bullish on their market position heading into the next 12 months than they were the previous year. And because they can no longer rely on their reputation for in-person customer service or being the only brick-and-mortar financial institution in underbanked areas, they need to maintain their market share and grow by staying ahead of the technology curve. Download the report to explore Wipfli’s data and insights.

Wipfli’s State of credit unions report includes data from nearly 70 credit unions on how they are performing what their top concerns are for 2023.