Consumer products leaders face complex, interconnected challenges
Leaders at consumer products companies have a full plate. Your business must understand and meet shifting consumer demands, juggle inventory management challenges and generate sales, all while adapting to a rapidly changing technology landscape and an uncertain economy.
Agility in product development is crucial to meeting consumer demands and increasing speed to market.
But with new products comes a need for an effective marketing engine. Whether you want an e- commerce setup that allows you to sell effectively directly to consumers or a physical presence in retail outlets, you need a sales strategy and team structure that allows you to sell effectively.
You also need strategies and analysis for trade promotions management to help you increase brand awareness and drive retail sales.
Managing costs requires efficient practices for storing and shipping products.
Warehouse management and logistics strategies can help you optimize inventory levels and maximize your available space. And consumer quality packaging and end-user quality solutions can help ensure you’re consistently meeting customer expectations.
Achieving agility and optimization requires the right strategies — all rooted in industry- experienced support.
Wipfli serves over 7,000 clients across various sectors in consumer products and retail. The breadth of our middle market experience gives us greater insight into the challenges that limit your profitability and the tools that can help you overcome them.
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Legacy soil fertility deduction: A farmland tax guide
When farmland or ranchland changes hands, buyers often focus on the value of the land itself. However, many agricultural properties contain a significant amount of residual soil fertility accumulated over years of fertilizer applications. The legacy soil fertility deduction (also known as the excess soil fertility deduction) allows a portion of the purchase price attributable to that fertility to be separated from the land and deducted, resulting in valuable tax savings for farmers. What is legacy soil fertility? Soil fertility represents the nutrients available in the soil, such as phosphorus, potassium and other elements that support crop and grassland production. When agricultural land is purchased that contains nutrient levels above what would normally be expected, a portion of the purchase price may be attributable to those nutrients rather than the land itself. Unlike land, which generally cannot be depreciated, legacy soil fertility is considered a wasting asset. As crops utilize those nutrients, the value declines. Because of this limited life, the cost attributable to excess fertility may be amortized and deducted over a period of years, or potentially all in the year of purchase. What is the benefit of the legacy soil fertility deduction? The primary benefit of a legacy soil fertility deduction is straightforward: Accelerated tax deductions without spending additional cash. Instead of allocating the entire purchase price to non-depreciable land, the purchaser may be able to allocate part of the cost to excess soil fertility and recover that amount through deductions. Potential benefits include: Lower taxable income during the amortization period Improved after-tax cash flow Better return on agricultural land investments A more accurate reflection of the assets acquired in a land purchase For large tracts of highly productive land, the legacy soil fertility component can be substantial, making the tax savings meaningful. What is a soil fertility study? A soil fertility study is typically performed by a qualified agronomist or soil scientist. The analysis compares actual nutrient levels to normal levels for the area. The study seeks to determine: The amount of nutrients present is higher than normal levels The replacement cost of those nutrients The value attributable to excess fertility at the acquisition date The resulting value becomes part of the overall purchase price allocation. When should a soil fertility study be conducted? An excess soil fertility study may be particularly valuable when: Purchasing highly productive cropland Acquiring land that has received significant fertilizer applications Buying irrigated ground with historically intensive crop production Purchasing larger tracts where even a small fertility adjustment can create significant deductions The potential deduction often increases when commodity prices and fertilizer costs are high because the replacement value of nutrients becomes more substantial. The best time to evaluate excess soil fertility is before or shortly after acquiring farmland. Waiting too long may make it more difficult to document nutrient levels that existed at the time of purchase. However, it’s not impossible. You may be able to go back multiple years to take missed deductions with the right testing and analysis. Agricultural land purchasers will need to work with their tax advisor and a qualified soil fertility specialist to determine whether a study is appropriate. In many situations, the cost of the analysis is small compared to the potential tax benefit. A legacy soil fertility deduction scenario Assume a farmer purchases 1,000 acres of cropland for $4,000,000. A soil fertility analysis determines that the property contains residual phosphorus and potassium levels significantly above normal agronomic levels. The study concludes that $1,000,000 of the purchase price is attributable to excess soil fertility. Without an allocation: Land basis: $4,000,000 Annual deduction: $0 Tax benefit: None from the land purchase With an excess soil fertility allocation: Land basis: $3,000,000 Excess soil fertility basis: $1,000,000 The $1,000,000 may be amortized over its allowable recovery period, generating annual deductions, or potentially all deductible in the year of purchase. If the farmer is in a combined federal and state tax bracket of 30%, every $10,000 of annual deduction could reduce tax liability by approximately $3,000. Over the recovery period, the deductions can produce $300,000 in tax savings without any additional cash outlay. The four steps to claiming a legacy soil fertility deduction Farmers, ranchers or agribusinesses that want to claim a legacy soil fertility deduction should follow these steps: Buy farmland: Part of the purchase price may be for nutrients already in the soil, not just the dirt itself. Conduct a soil fertility study: A qualified agronomist analyzes soil tests and determines whether the property contains nutrient levels above normal. Allocate part of the purchase price to excess fertility: Instead of assigning 100% of the purchase price to non-depreciable land, a portion is assigned to the excess nutrients. Claim tax deductions: The allocated fertility value can be recovered through tax deductions over its allowable recovery period, reducing taxable income and improving cash flow. The legacy soil fertility deduction is a valuable yet often overlooked tax-planning opportunity for farm and ranch land buyers. By identifying and valuing nutrients that already exist in the soil, purchasers may convert a portion of an otherwise non-depreciable land investment into a deductible tax expense. Read more Should you undo your 163(j) election? Managing intergenerational wealth with a family office Farm estate planning: Don’t fall off the estate tax exemption cliff
WEBINAR | October 21, 2025
Opportunity zones 2.0: Insights for strategic decision-makers
Major changes are coming to opportunity zones in 2026 — and business leaders need to prepare. This webinar unpacks what’s new under the One Big Beautiful Bill Act, including permanent program status, updated investment incentives and stricter reporting requirements. You’ll learn how to position your organization to capture long-term tax advantages while driving community development. After watching this session, you will understand: The new five-year rolling deferral mechanism and how it affects capital gains reinvestment. Updated tract designation criteria and what qualifies as a low-income community under the new rules. Enhanced IRS reporting requirements and new rural investment incentives. Get the perspective you need to plan for these changes with confidence.
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