Partners and Associates

Partners and Associates

A hybrid team of accountants, advisors, and consultants whose collective experience and diverse backgrounds ignite ideas, reconfigure approaches, and recommend strategies and innovative solutions for our clients.

Kendra Goodman
Eau Claire

4890 Owen Ayres Court
Eau Claire, WI 54701

Tel: 715.858.6606



Areas of Focus

  • R&D tax credit incentive projects
  • Section 174 deductibility analysis
  • Federal and state audit defense support


Manufacturing and Distribution


University of Wisconsin-La Crosse
  • Bachelor of science degree in accounting

Kendra M. Goodman, CPA

Senior Manager

Kendra Goodman works with a variety of clients in various industries to provide research and development (R&D) tax consulting services.  Her strong focus on the R&D area has resulted in extensive experience with new product development and process improvement. Kendra helps clients identify and understand their R&D opportunities, maximize their R&D credit benefits, and document them to support the credits claimed.


  • Certified Public Accountant

Professional Memberships and Activities

  • American Institute of Certified Public Accountants (AICPA) - Member
  • Wisconsin Institute of Certified Public Accountants (WICPA) - Member

Recent Insights


Tax Savings for Startup Companies
Jan 17, 2019