Kendra Goodman

Kendra M. Goodman, CPA

Partner, Wipfli Advisory LLC

Kendra Goodman works with a variety of clients in various industries to provide research and development (R&D) tax consulting services. Her strong focus on the R&D area has resulted in extensive experience with determining deductions under Section 174 and costs eligible for the R&D tax credit under Section 41. Kendra helps clients identify and understand their R&D opportunities, maximize their R&D credit benefits, and document them to support the credits claimed.

  • R&D tax credit incentive projects
  • Section 174 deductibility analysis
  • Federal and state audit defense support

  • Certified Public Accountant

  • American Institute of Certified Public Accountants (AICPA) - Member
  • Wisconsin Institute of Certified Public Accountants (WICPA) - Member

University of Wisconsin-La Crosse
  • Bachelor of science degree in accounting
Expertise and services

INDUSTRY EXPERTISE

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Latest case studies, resources, and insights

  • Use Performance Insights To Drive Business Growth. Team of business development is on a data discussion to improve solutions, products, or services during a meeting in a business office.

    WEBINAR | TAX

    Unlock R&D tax relief: Navigating the OBBB and IRC 174 updates

    This webinar explains the IRC Section 174 updates and how to restore R&D expense deductibility. Learn how to maximize tax benefits for innovation.

  • Couple talking to real estate agent in office

    ARTICLE | TAX

    How the OBBB just changed R&D deductions under Section 174

    The OBBB just rewrote tax law, including the rules on domestic research and experimentation deductions under Section 174. Here’s what you should know.

  • IRS releases guidance on IRC 174 change in accounting

    ARTICLE | TAX

    IRS releases guidance on IRC 174 change in accounting

    The IRS released Rev. Proc. 2023-8 to give taxpayers procedures to change accounting methods for IRC 174-specified research or experimental (R&E) expenditures.