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Window into Wipfli

The decisions that drive our firm

What’s behind the Wipfli logo? A team of passionate people whose mission is to enable everyone — associates and clients — to achieve their full potential. Our leadership takes that mission seriously and embraces the opportunity to lead with humility, humanity and innovation.

These are the stories that provide a window into Wipfli: What it’s like to work here. What drives our decisions. Who our leaders are.

What drove Wipfli’s decision to enhance employee benefits

At Wipfli, we are always challenging ourselves about the associate experience. A part of that is regularly reevaluating our benefits to make sure they’re meeting our associates’ needs. Last year, we saw an example of why this is important to retaining a diverse workforce.

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Maureen Pistone

Maureen Pistone

Principal, Chief Human Resources Officer

The innovation leader: Behaviors to encourage

What separates organizations that actively innovate and grow through change from those that don’t and ultimately fall behind? It takes a strong culture that encourages and supports ideas and new ways of doing things, and, since leaders set the tone within an organization, it all starts with innovation leadership.

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Zac Charnecki

Zac Charnecki

Director, Innovation & Transformation

Struggling to give feedback? SBI can help

A lot of great leaders struggle with giving effective and actionable feedback. Using the SBI model can help you change that, says Aditi Patil, a manager on Wipfli’s talent and organizational development team.

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Aditi Patil

Aditi Patil

Manager, Talent & Org Development

The innovation mindset is open to everyone

While innovation may sound like it’s the product of elite minds, anyone can have an innovation mindset. What sets you apart gives you perspective and authority to innovate.

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Zac Charnecki

Zac Charnecki

Director, Innovation & Transformation

7 reasons why accounting is a future-focused career

Three years ago, Wipfli’s managing partner, Kurt Gresens, signed the CEO Action Pledge for Diversity. Read his update on how our firm is progressing on that journey and his personal commitment to DEI.

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Kurt Gresens

Kurt Gresens

Managing Partner

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Living our values
Meet more of the people and values that make up Wipfli
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What we stand for
Wipfli believes in a world where all voices are equally heard.
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From curiosity to clarity to results. That's Wipfli.

Our clients rely on us because we see their success the same way they do: As a continual process. We know that business is fluid and results aren’t an endpoint; they’re waypoints on a trajectory toward success.