Build a next-gen CRM
For today’s homebuilder, pre-packaged customer relationship management (CRM) solutions fall short on key features, from land acquisition management to design center integration. But enterprise solutions built from the ground up can be costly and resource-heavy to maintain over time.
Drawing on our 75-year legacy as a trusted advisor to the construction industry, we developed Wipfli Move — a tailored CRM experience for homebuilders, built on the Salesforce platform. With Wipfli Move, we make your CRM more than a technical implementation. We help ensure that homebuyers have exactly what they need to cultivate sales, engage buyers and fast-track operations from first contact to final contract.
Today’s homebuilders need a customer relationship management (CRM) solution that identifies and cultivates leads, connects to homebuyers and prospects, streamlines operations, combines data and closes sales.
Yet out-of-the-box solutions fall short, and enterprise solutions are too costly and complicated.
Enter Wipfli Move, our custom CRM solution for homebuilders. Built on the Salesforce platform, Wipfli Move helps homebuilders do unique things and includes features such as:
- Traffic management
- Digital registration cards
- Sales scenario builder
- Design center integration
- Purchase agreements and e-signature
- Community analytics
- Deposit tracker
- Email marketing
- Land acquisition
Why Wipfli
Wipfli’s dedicated team for homebuilders goes beyond basic installation to analyze your existing infrastructure to uncover new operational efficiencies, increase user adoption and provide ongoing support.
Our team provides:
- Salesforce consulting and implementation services
- Salesforce data and integration services
- Salesforce business process automation
- Salesforce support
Wipfli has been a trusted resource to the construction industry for over 75 years. We offer services in tax and audit, risk advisory, digital transformation, outsourcing, organizational performance, M&A and leadership.



