Every construction project offers unique opportunities and challenges. Having the right team in your corner with a fresh perspective can help you achieve success with the speed you need.
At Wipfli, our team understands the unique challenges and risks homebuilders face each day. Our specialists bring industry insight and the technical know-how to help you improve performance, increase cash flow, build the team of the future and gain control over internal finances.
Our prebuilt and custom solutions can help you:
- Improve your financial operations: You need strong financial management without the cost of forming and maintaining your own in-house team. Our outsourced CFO and accounting teams take care of today’s tasks, while using the latest technology to deliver new insights into your business and help you make proactive, strategic decisions for the future. In addition, our tax team can help further fuel your success by minimizing your risk with the right energy tax incentives, such as 45L.
- Optimize people, strategy and operations: To move your business forward and enhance your performance, you need to align your people, strategy and operations. We can help you create a succession plan and recruit/retain the workforce you need today. From insights to action, our organizational performance consulting team partners with you to make your organization healthier, more agile and more valuable.
- Drive decisions with data: Complexity can mask the impact of estimating a project and accounting for its costs. Cut through the confusion with advice on designing job costing processes, creating a chart of accounts, and developing tools for estimating and job cost functions. Our data and analytics team can help you introduce key benchmarks to ensure that managers understand goals and can objectively be held accountable for results.
- Strengthen your tech: Technology is getting more intricate, and hackers are getting smarter. Our team has a custom CRM solution built on top of Salesforce that meets homebuilders’ unique needs. We also provide enterprise resource planning solutions such as NetSuite and JD Edwards to meet homebuilders’ needs and deliver reliable, clean data to improve job cost projections and competitive bids. Our cybersecurity solutions can also help protect that data and your systems.
Wipfli has been a trusted resource to the construction industry for over 75 years. We offer services in tax and audit, risk advisory, digital transformation, outsourcing, organizational performance, M&A and leadership.
Reach out to our team
Let’s talk about how you can overcome a rapidly changing market to build a more scalable, resilient business.
CASE STUDY
Transforming payroll for exponential expansion
Discover how Allstar Services grew from 50 to 1,000+ employees in one year with Wipfli’s integrated HR and payroll solutions, saving 5,200+ hours weekly.
RESEARCH REPORT
State of technology in the construction industry research report
Tech maturity is in its adolescence for the construction sector Construction executives recognize the value of technology — but the industry still has a way to go to realize tech’s full potential. A survey of 308 industry executives conducted this spring shows there is still a gap between aspiration and execution. Construction firms are investing in cybersecurity, AI, cloud platforms and green building tech — yet many also report that their teams are challenged to fully utilize existing systems. In our survey, 80% of executives said they’d experienced one or more data breaches in the past year, and a majority of respondents also named cybersecurity as the top priority for tech investment. However, with cybercriminals ever evolving, it will take time for intention and investment to close the vulnerability gap. Of the construction executives we surveyed, we learned: Cybersecurity is both a top concern and a top priority. Eight in 10 executives said they’d experienced a data breach last year, and nearly half had three or more, while 73% of all respondents plan to invest in cybersecurity tools in the coming year. While 82% of respondents claim to have an AI strategy, most are relying on consumer-grade tools for routine tasks rather than integrating AI into business workflows. Data analytics adoption is still in its adolescence, with larger firms farther along in their journey. Larger firms take a more standardized approach to technology use-case evaluation, but even the biggest players are not fully strategic. Only 11% of executives at firms with revenues less than $50M said their application selections followed a strategic roadmap with data-driven insights, compared to 35% of execs at the highest-revenue firms. For a deeper dive, download the full report.
ARTICLE
4 ways AI is changing marketing strategies for homebuilders
A dynamic industry is causing challenges for both homebuilders and home buyers. To stay competitive, homebuilders are looking for ways to improve marketing operations while ensuring advantageous spend — and AI can play a significant role in doing both. AI helps improve the efficiency of your marketing campaigns by identifying the potential home buyers who are most likely to be interested in your offerings so that you can target better leads. It also has the potential to automate key customer journey tasks, such as lead generation and customer support, freeing your sales representatives and marketing professionals to focus on building customer relationships and channels that convert. If you want to transform your sales and marketing, here are four ways you can use AI: 1. Streamline lead generation AI helps homebuilders streamline their lead nurturing process through lead scoring and prioritization. AI can be used to assign a score to each lead based on their likelihood of converting into a sale. This allows homebuilders to focus their resources on leads that have a higher probability of closing, thereby increasing efficiency. AI can also help lead nurturing by automatically sending personalized follow-up messages based on the customer’s interactions with your website or social media platforms. By automating the lead nurturing process, homebuilders can ensure that potential customers receive timely and relevant information, increasing the chances of converting leads into sales. 2. Automate customer service Having a user-friendly online experience is quickly becoming an important differentiator for homebuilders. With AI-powered chatbots , home buyers can get information about communities, models and options; have location questions answered; and even be guided through the sales process directly on your website. These intelligent systems can also collect relevant customer information, such as contact information and specific requirements, which can be used by your sales team for further follow-ups and lead nurturing. And by providing personalized assistance to large amounts of potential customers simultaneously, without the need for human intervention, you can improve customer satisfaction and further streamline lead generation. 3. Increase sales With its advanced algorithms and machine learning capabilities, AI can increase sales by helping homebuilders create targeted marketing campaigns. By analyzing previous interactions and data, AI solutions can create personalized recommendations and suggestions for customers based on their specific needs and preferences. This targeted approach ensures that the right message reaches potential home buyers at the right time, increasing the likelihood of conversion and ultimately boosting sales. AI can also identify emerging trends or preferences that you can capitalize on, helping you stay ahead of the competition and generate leads in untapped markets. 4. Reduce costs Streamlining marketing operations and allocating resources efficiently is crucial for homebuilders as the cost of capital and materials continues to rise. Traditional marketing methods often require trial and error to find the right approach, resulting in wasted resources. However, with AI, you can continuously monitor and analyze data to identify trends and patterns in consumer behavior. That data can then be used to optimize your marketing budget. Your team can refine marketing strategies in real-time, investing in channels that generate the highest ROI. And eliminating wasteful spending on ineffective marketing channels can significantly reduce marketing costs while maximizing reach and impact. AI can also automate repetitive tasks such as data collection, lead generation and follow-ups — helping you reach a larger audience without the need for wasted resources. This not only reduces marketing costs but also improves efficiency and customer satisfaction.
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Wipfli’s construction advisory services combine decades of industry experience with a team that can provide clarity on the decisions that shape your future.
