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4 ways AI is changing marketing strategies for homebuilders

Aug 09, 2023

A dynamic industry is causing challenges for both homebuilders and home buyers. To stay competitive, homebuilders are looking for ways to improve marketing operations while ensuring advantageous spend — and AI can play a significant role in doing both.

AI helps improve the efficiency of your marketing campaigns by identifying the potential home buyers who are most likely to be interested in your offerings so that you can target better leads. It also has the potential to automate key customer journey tasks, such as lead generation and customer support, freeing your sales representatives and marketing professionals to focus on building customer relationships and channels that convert.

If you want to transform your sales and marketing, here are four ways you can use AI:

1. Streamline lead generation

AI helps homebuilders streamline their lead nurturing process through lead scoring and prioritization.

AI can be used to assign a score to each lead based on their likelihood of converting into a sale. This allows homebuilders to focus their resources on leads that have a higher probability of closing, thereby increasing efficiency. AI can also help lead nurturing by automatically sending personalized follow-up messages based on the customer’s interactions with your website or social media platforms.

By automating the lead nurturing process, homebuilders can ensure that potential customers receive timely and relevant information, increasing the chances of converting leads into sales.

2. Automate customer service

Having a user-friendly online experience is quickly becoming an important differentiator for homebuilders.

With AI-powered chatbots, home buyers can get information about communities, models and options; have location questions answered; and even be guided through the sales process directly on your website.

These intelligent systems can also collect relevant customer information, such as contact information and specific requirements, which can be used by your sales team for further follow-ups and lead nurturing.

And by providing personalized assistance to large amounts of potential customers simultaneously, without the need for human intervention, you can improve customer satisfaction and further streamline lead generation.

3. Increase sales

With its advanced algorithms and machine learning capabilities, AI can increase sales by helping homebuilders create targeted marketing campaigns.

By analyzing previous interactions and data, AI solutions can create personalized recommendations and suggestions for customers based on their specific needs and preferences. This targeted approach ensures that the right message reaches potential home buyers at the right time, increasing the likelihood of conversion and ultimately boosting sales.

AI can also identify emerging trends or preferences that you can capitalize on, helping you stay ahead of the competition and generate leads in untapped markets.

4. Reduce costs

Streamlining marketing operations and allocating resources efficiently is crucial for homebuilders as the cost of capital and materials continues to rise.

Traditional marketing methods often require trial and error to find the right approach, resulting in wasted resources. However, with AI, you can continuously monitor and analyze data to identify trends and patterns in consumer behavior.

That data can then be used to optimize your marketing budget. Your team can refine marketing strategies in real-time, investing in channels that generate the highest ROI. And eliminating wasteful spending on ineffective marketing channels can significantly reduce marketing costs while maximizing reach and impact.

AI can also automate repetitive tasks such as data collection, lead generation and follow-ups — helping you reach a larger audience without the need for wasted resources. This not only reduces marketing costs but also improves efficiency and customer satisfaction.

How Wipfli can help

Wipfli has over 75 years of experience in helping homebuilders improve performance. Our digital services are ready to help you strengthen your tech with data and analytics, CRM and ERP solutions, and enhanced cybersecurity.

Contact us to learn more about the innovative ways we can help you achieve success.

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Kyle Aulerich
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