Wipfli logo

Partners, principals and associates

Matt Gelb Green Bay

469 Security Blvd.
Green Bay, WI 54313



Email: mgelb@wipfli.com

Matt Gelb, VTSP, MCTS


With over 20 years of experience, Matt Gelb provides technology advisory, planning and implementation services to Wipfli’s construction and real estate clients. The combination of his business consulting services and industry expertise produces the initiative, astute analysis and unwavering commitment and enthusiasm his clients have come to rely on. Matt also provides business analysis, subject matter expertise and project management for enterprise-wide business application implementations and process improvement efficiencies, with a primary focus on customer relationship management (CRM). He has been involved in both specific and full-cycle assessments, selections and implementations across multiple industries. Matt’s on-the-job knowledge enables him to assist clients from the vision and plan development stage through training, deployment and follow-up support.


  • Microsoft® Virtual Technology Solution Specialist (VTSP) - Microsoft Dynamics® 365/CRM
  • Microsoft® Certified Technology Specialist in:
    • Managing Microsoft Dynamics® 365/CRM Implementations
    • Microsoft Dynamics®365/CRM Customization and Configuration
    • Microsoft Dynamics®365/CRM Applications
  • Microsoft Partner Network Sales Specialist - Microsoft Dynamics® 365/CRM

Professional Memberships and Activities

  • Boys and Girls Club of Greater Green Bay – Board of directors member
  • Greater Green Bay Habitat for Humanity – Board of directors member
  • Catholic Charities of the Diocese of Green Bay – Corporate board of directors member
  • Microsoft Dynamics® 365/CRM User Group (CRMUG) - Member
  • Volunteer coach for high school and youth sports
  • St. Matthew Parish, Father Allouez Catholic School and GRACE (Green Bay Area Catholic Education) - Member of multiple committees, programs, and ministries
  • Additional volunteer and fund-raising activities with the American Heart Association, Children’s Hospital of Wisconsin, and Junior Achievement of Brown County

Areas of Focus

  • Strategic alignment
  • Assessments and selections
  • Project and engagement management
  • Business analysis and subject matter expertise
  • Process improvement initiatives
  • Business analytics and reporting
  • Industry-specific solution and application implementations
  • Training and change management
  • Continuous improvement initiatives


Boston College
  • Bachelor of science degree in operations and strategic management and finance