Compliance that isn’t a bottleneck for growth
Businesses that engage their customer base with phone calls, text messages and emails must navigate a complex web of federal and state laws. But complying with the TCPA, TSR, do-not-call regulations and other laws is about more than avoiding financial penalties.
Wipfli’s marketing compliance services can help to maximize your company’s ability to effectively communicate with the market while protecting your brand. Our experience in the rapidly changing global communications landscape can help you limit consumer complaints, strengthen compliance and support growth rather than slowing it down.
Embed compliance in your operations
As outreach regulations tighten, scaling telemarketing without exposing your organization to risk requires moving beyond written policies. It demands real‑time oversight, disciplined processes and data governance that holds up under scrutiny.
Wipfli helps you move compliance out of documents and policies and into day‑to‑day operations. Our professionals understand the practical impact of federal and state telemarketing regulations on your business, and we work closely with your team to tailor solutions to your specific needs. With Wipfli, you maintain compliance while still being empowered to meet marketing and sales goals.
Increase your visibility and confidence
Navigating marketing compliance across the U.S. can be overwhelming. Wipfli brings a wide range of compliance solutions that can help you keep pace with state-specific regulations and address risk from across your marketing operations. From script review and call monitoring frameworks to third‑party oversight and board‑ready litigation summaries, our work is designed to surface risk early and address it in a way regulators expect.
Grow without penalties
Class action lawsuits allowed under the TCPA and TSR can result in multi-million-dollar settlements, and the long-term effects of the resulting brand damage can have a greater impact than fines.
Wipfli’s litigation support services team includes expert witnesses who have assisted in federal and state litigation matters with a particular focus on TCPA class actions. Through our access to specialized tools and the most comprehensive historical DNC, telephone and wireless databases, we provide evidence and expert witness testimony to better position our clients to win.
Explore our marketing compliance services
Reduce your telemarketing litigation risk exposure with a structured, defensible and operational compliance program.
Wipfli’s experienced team leverages the latest technology to help you achieve and maintain TCPA compliance with support that’s tailored to your needs and growth goals, including post-call data audits, vendor management, compliance training and policy and procedure development.
Telemarketing registration support services
We help you navigate state requirements and register as a telemarketer across federal and state jurisdictions. Our support streamlines the complex registration process — saving you time, reducing stress and enhancing compliance.
Get access to years of consumer regulatory and customer contact compliance experience right at your fingertips.
Wipfli’s virtual compliance officer services can evaluate your outbound and inbound consumer operations against our best practices models to determine your overall compliance risk. No matter how you conduct your campaigns – by phone, email, text, mail or web - our advisors can help you understand your organization’s risk profile and provide practical steps for closing compliance gaps and mitigating risk.
Our team provides support including:
- Direct marketing campaign reviews that can help you uncover marketing opportunities and navigate the legal and regulatory issues that often create obstacles and uncertainty.
- Policy and procedure development.
- Process implementation.
- Regulatory updates and analysis.
- Operational and technical guidance for your compliance program.
- Vendor due diligence and management.
- Compliance training.
Compliance monitoring
The “set it and forget it” approach to compliance monitoring can leave your company open to federal penalties.
Wipfli offers a broad array of monitoring services to provide insight into your customer engagement activities. We work closely with your organization to tailor a monitoring program customized to your organization’s specific goals and direct marketing activities.
Our compliance monitoring services include:
- Complaints made to the FTC and FCC about calls from your company or vendors
- Compliance with the federal, state and wireless DNC requirements
- Responsible use of automated dialer technology
- Calling Time Restrictions
- Number spoofing
- Email suppression and disclosure requirements
Vendor monitoring
Third-party assistance with your marketing program introduces both convenience and risk.
Responsibility resides with sellers to prove that an adequate monitoring program is in place. For organizations without proper monitoring, they can still face TCPA class action and enforcement actions for third-party activities regardless of attempts to prevent non-compliance or unlawful marketing.
Wipfli vendor monitoring services help mitigate your third-party risk with support for:
- Developing a formal monitoring program
- Verifying that vendors are operating with full regulator compliance
- Verifying that vendors are following your company’s policies
- Identifying and correcting issues with vendor compliance
Wipfli offers litigation and expert witness services to help you investigate, understand and articulate the issues and technical and industry standards relevant to your case.
Our expert witnesses are tenured contact center professionals and are knowledgeable in all matters related to the TCPA, TSR and all state consumer contact requirements. We provide deep compliance expertise, data sources and technology to evaluate factual DNC, wireless, text and fax history. Our specialists then interpret what your data means and determine how to present it effectively in a court of law.
Our TCPA litigation support services include:
- Assessing and articulating the existence or absence of compliant processes.
- Evaluating whether the measure(s) in place constitute sufficient due diligence (policies, documentation and operational procedures).
- Addressing possible rebuttals of opposing expert opinions.
- Determining the Do Not Call or wireless status of phone numbers at the time of dial.
- Evaluating whether the dialing system at issue constitutes an ATDS under the TCPA.
- Determining whether the users/subscribers of mobile numbers are ascertainable.
- Assisting the legal team in understanding operational compliance standards.
Our team
Durward J. Ferland, Jr., CISA, CISM, CRISC
Durward has extensive knowledge of System and Controls (SOC) auditing and the Control Objectives for Information and Related Technology (COBIT). Leveraging over 18 years of IT experience, he also regularly performs IT audits, IT general control reviews, and readiness assessments for organizations across many industries.
Marketing compliance services FAQ
What are marketing compliance services?
Marketing compliance services focus on helping organizations keep their marketing and customer outreach activities compliant with applicable laws and regulations, while still supporting revenue growth.
Marketing compliance typically covers CAN-SPAN, TCPA, privacy and consent management and other requirements tied to email, text messaging and telemarketing. For organizations, these services can help reduce regulatory exposure, protect customer data and help marketing teams operate with confidence.
Which marketing compliance services does Wipfli provide?
Wipfli’s marketing compliance services include:
- Telemarketing compliance: TCPA and state compliance support covering policy and procedure development, call and data monitoring, regulatory updates, training, and operational and technology guidance to reduce litigation risk.
- Vendor management: Ongoing due diligence and monitoring of thirdparty marketing vendors to verify regulatory compliance, enforce internal policies, and identify and remediate compliance gaps.
- Telemarketing registrations: Centralized management of U.S. state, federal, and international telemarketing registrations, including DNC list access, documentation, renewals, and cross‑border compliance support.
- Managed compliance: Virtual compliance officer services that assess multi‑channel marketing risk, review campaigns, develop and implement policies and processes, manage vendors, and provide ongoing regulatory and compliance guidance.
- Compliance monitoring: Customized monitoring programs tracking complaints, DNC compliance, dialing practices, calling restrictions, email requirements, and vendor activity to proactively detect and address risk.
- Litigation support services: Expert witness and TCPA litigation support analyzing compliance programs, dialing systems, and DNC and wireless data to support defense strategies and legal teams.
Our services help organizations navigate complex federal and state outreach regulations without slowing growth. By embedding compliance into day‑to‑day operations and applying deep TCPA, TSR and litigation experience, we help protect your brand and enable confident, compliant customer engagement.
What laws and regulations apply to marketing compliance in the U.S.?
The laws and regulations that apply to marketing compliance in the U.S. are a mix of federal and state requirements. Key federal laws include the TCPA, TSR, CAN-SPAM Act and federal do not call regulations, along with oversight from the FCC and FTC. Many states also impose their own telemarketing, registration, consent and privacy requirements, creating additional complexity.
What are the penalties or risks of non-compliance in marketing?
Non‑compliance in marketing can expose organizations to significant financial, legal and reputational risk. Violations of relevant marketing compliance laws, such as TPA and TSR, can lead to costly fines, enforcement actions and class action lawsuits that include statutory damages assessed per message or call. Additionally, non-compliance can lead to long-term brand damage, disruptions in marketing operations and increased consumer complaints.
How can a marketing compliance consultant help my business?
A marketing compliance consultant can help your business by identifying risks, strengthening controls and helping your organization meet state and federal requirements. Wipfli’s consultants support your compliance operations with experienced, practical guidance that helps your teams uncover gaps and address them. With ongoing regulatory insight, operational support and litigation awareness, our consultants help you protect your brand and grow with confidence.
Ready to get started? See how we can help you reduce your risk profile.
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