How we help you
Wipfli’s marketing compliance services help maximize your company’s ability to communicate effectively with the market while protecting your brand.
Navigate state and federal telemarketing regulations.
Increase your visibility while mitigating risk.
Scale your marketing efforts without adding exposure.
Implement embedded, defensible and actively managed compliance.
Compliance that isn’t a bottleneck for growth
Wipfli helps you navigate the rapidly changing global communications landscape with tailored guidance to limit consumer complaints, strengthen compliance and support growth rather than slowing it down.
Explore our marketing compliance services
Wipfli’s experienced team leverages the latest technology to help you achieve and maintain TCPA compliance with support that’s tailored to your needs and growth goals, including post-call data audits, vendor management, compliance training and policy and procedure development.
We help you navigate state requirements and register as a telemarketer across federal and state jurisdictions. Our support streamlines the complex registration process — saving you time, reducing stress and enhancing compliance.
Get access to years of consumer regulatory and customer contact compliance experience right at your fingertips.
Wipfli’s virtual compliance officer services can evaluate your outbound and inbound consumer operations against our best practices models to determine your overall compliance risk. No matter how you conduct your campaigns — by phone, email, text, mail or web — our advisors can help you understand your organization’s risk profile and provide practical steps for closing compliance gaps and mitigating risk.
Our team provides support including:
- Direct marketing campaign reviews that can help you uncover marketing opportunities and navigate the legal and regulatory issues that often create obstacles and uncertainty.
- Policy and procedure development.
- Process implementation.
- Regulatory updates and analysis.
- Operational and technical guidance for your compliance program.
- Vendor due diligence and management.
- Compliance training.
The “set it and forget it” approach to compliance monitoring can leave your company open to federal penalties.
Wipfli offers a broad array of monitoring services to provide insight into your customer engagement activities. We work closely with your organization to tailor a monitoring program customized to your organization’s specific goals and direct marketing activities.
Our compliance monitoring services include:
- Complaints made to the FTC and FCC about calls from your company or vendors
- Compliance with the federal, state and wireless DNC requirements
- Responsible use of automated dialer technology
- Calling time restrictions
- Number spoofing
- Email suppression and disclosure requirements
Third-party assistance with your marketing program introduces both convenience and risk.
Responsibility resides with sellers to prove that an adequate monitoring program is in place. For organizations without proper monitoring, they can still face TCPA class action and enforcement actions for third-party activities regardless of attempts to prevent noncompliance or unlawful marketing.
Wipfli vendor monitoring services help mitigate your third-party risk with support for:
- Developing a formal monitoring program
- Verifying that vendors are operating with full regulator compliance
- Verifying that vendors are following your company’s policies
- Identifying and correcting issues with vendor compliance
Insights and Resources
ARTICLE
Title 31/AML compliance checklist for tribal casinos | Wipfli
Title 31/AML compliance needs to be a priority for tribal casinos. To help, Wipfli compiled a Title 31 compliance checklist.
ARTICLE
Tribal gaming trends fall 2026: Four issues to watch | Wipfli
Explore tribal gaming trends for 2026, including NIGC credit card audits, AI strategy, construction monitoring and new GASB reporting requirements.
E BOOK
Operational resilience: How leadership teams are turning enterprise risk management into a growth advantage
Get the guide to help businesses turn enterprise risk management into growth Businesses face a more complex risk environment than ever. You must navigate day-to-day operational risks, fast-evolving AI, technology challenges and ever-present cybersecurity threats — all taking place during an era of geopolitical and economic uncertainty. And on top of all that, you still need to grow. This practical guide will help you understand how to implement an enterprise risk strategy to make your business more resilient and better prepared for growth. It’s short, written specifically for organizational leaders and offers a self-assessment tool and a clear action plan to mitigate your risk and create new business opportunities. What this guide covers Inside the e-book, you’ll learn: Why the risk environment is more challenging than ever Top risk areas for businesses Why an enterprise strategy is essential for managing risk How to assess your enterprise risk and maturity (including a self-assessment tool) The keys to creating an enterprise risk strategy Why tackling risk helps drive growth What a resilient, risk-prepared business actually looks like Who this is for This decision-oriented guide is written specifically for: CEOs, CFOs and COOs Finance, operations and risk leaders Executives responsible for enterprise-wide decisions If you want to better understand your business, become more resilient and position your organization for growth, this guide is for you. Why it matters now The business environment is changing too quickly for a less proactive risk strategy to work anymore, especially for a growth-focused company. Right now, your business is almost certainly implementing new tech tools, integrating AI into your processes, fighting off cyberthreats and trying to run smoothly even as you look to expand market share. An enterprise risk strategy leaves you better prepared to operate with confidence — even with all that on your plate. Download your enterprise risk and resilience guide Get the operational resilience e-book to learn more about enterprise risk management, how it prepares you for growth and how to get started putting your risk strategy into action.
Reach out to our team
Connect with our team and see how we can help protect your brand while driving compliant growth.
Marketing compliance services FAQ
Marketing compliance services focus on helping organizations keep their marketing and customer outreach activities compliant with applicable laws and regulations, while still supporting revenue growth.
Marketing compliance typically covers CAN-SPAN, TCPA, privacy and consent management and other requirements tied to email, text messaging and telemarketing. For organizations, these services can help reduce regulatory exposure, protect customer data and help marketing teams operate with confidence.
Wipfli’s marketing compliance services include:
- Telemarketing compliance: TCPA and state compliance support covering policy and procedure development, call and data monitoring, regulatory updates, training, and operational and technology guidance to reduce litigation risk.
- Vendor management: Ongoing due diligence and monitoring of third-party marketing vendors to verify regulatory compliance, enforce internal policies, and identify and remediate compliance gaps.
- Telemarketing registrations: Centralized management of U.S. state, federal, and international telemarketing registrations, including DNC list access, documentation, renewals, and cross‑border compliance support.
- Managed compliance: Virtual compliance officer services that assess multi‑channel marketing risk, review campaigns, develop and implement policies and processes, manage vendors, and provide ongoing regulatory and compliance guidance.
- Compliance monitoring: Customized monitoring programs tracking complaints, DNC compliance, dialing practices, calling restrictions, email requirements, and vendor activity to proactively detect and address risk.
Our services help organizations navigate complex federal and state outreach regulations without slowing growth. By embedding compliance into day‑to‑day operations and applying deep TCPA, TSR and litigation experience, we help protect your brand and enable confident, compliant customer engagement.
The laws and regulations that apply to marketing compliance in the U.S. are a mix of federal and state requirements. Key federal laws include the TCPA, TSR, CAN-SPAM Act and federal do not call regulations, along with oversight from the FCC and FTC. Many states also impose their own telemarketing, registration, consent and privacy requirements, creating additional complexity.
Non‑compliance in marketing can expose organizations to significant financial, legal and reputational risk. Violations of relevant marketing compliance laws, such as TCPA and TSR, can lead to costly fines, enforcement actions and class action lawsuits that include statutory damages assessed per message or call. Additionally, noncompliance can lead to long-term brand damage, disruptions in marketing operations and increased consumer complaints.
A marketing compliance consultant can help your business by identifying risks, strengthening controls and helping your organization meet state and federal requirements. Wipfli’s consultants support your compliance operations with experienced, practical guidance that helps your teams uncover gaps and address them. With ongoing regulatory insight, operational support and litigation awareness, our consultants help you protect your brand and grow with confidence.
LET'S CONNECT
See how Wipfli can help you implement risk management that supports compliance, productivity and long-term success.
