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State of credit union 2023 research report

Wipfli Insights Team
Jan 11, 2023
2023 Wipfli State of the Credit Union Industry Report

Wipfli’s State of credit unions report includes data from nearly 70 credit unions on how they are performing what their top concerns are for 2023.

Heading into 2023, credit unions are addressing several priorities and obstacles – with confidence. According to new research, most credit unions are planning to grow over the next 12 months, despite economic uncertainty.

Wipfli surveyed nearly 70 credit unions in 27 states to learn how they are navigating the economy, the national labor shortage and digital engagement — and what their top concerns are as we head into 2023.

Download the full report to dive deeper into credit unions’ priorities, challenges and concerns. You’ll learn how credit unions are:

  • Improving digital member engagement
  • Recruiting and retaining talent
  • Adding payments services
  • Creating new revenue streams
  • Adopting cloud-based technology


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