Wipfli, a top 20 accounting and consulting firm, recently named Paul Leroue as the firm’s chief marketing officer.
Leroue, a principal in the firm, has extensive B2B and B2C experience in marketing, including brand marketing, along with leadership development, business development, strategic planning and change management.
Leroue will lead Wipfli’s marketing team in its execution of the firm’s integrated branding and marketing strategies and initiatives.
“We are excited to have Paul step into this role. His combined experience in marketing and change management will help us move forward strategically and effectively as we continue to support the firm’s growth goals with innovative and dynamic marketing,” said Brian Blaha, Wipfli’s growth partner.
Leroue has served in marketing and leadership roles for several companies, including Coors, Reebok, McLain Finlon Advertising and his own brand development company, Telocity Group. He brings in-depth experience not only in professional services but also in the industries of packaged goods, apparel and fragrance. Leroue joined Wipfli last year with Stratagem CPA.
In addition to his career experience, Leroue serves on the board of Rachel’s Challenge, a nonprofit organization focused on reaching children with messages of kindness and compassion.
Leroue has a bachelors in telecommunications and marketing from Eastern Michigan University. He is also certified as an Entrepreneurial Operating System® implementer.