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SPIRE Credit Union

Seeing strategy in the data

reports scoured to find hidden opportunities

SPIRE Credit Union needed to answer core questions around profitability and risk — but its data was just out of reach. Definitions and reports were inconsistent, so leaders couldn’t reliably apply the information.

The Challenge

SPIRE Credit Union had a massive database for more than 100,000 members and their accounts, but it was too hard to use. Inconsistencies made it impossible to report on performance or make quick, smart decisions. It needed a way to apply the data toward better business decisions.

The Solution

SPIRE implemented Qlik Sense®, a data visualization and discovery tool. Wipfli helped SPIRE define KPIs, dashboards and the insights it needed, then loaded data into Qlik Sense to achieve those objectives. Right away, SPIRE started getting visualizations to help it drive strategy and manage risk, such as the average life and profitability of different loan types.

The solution works phenomenally. We can take all the data we have, analyze it, slice and dice it on the fly and make confident decisions, instantly.
Cliff Wantz, VP, Lending at SPIRE Credit Union

The results

Now, pricing and product decisions are based on facts rather than “gut.” SPIRE can accurately measure product-level performance and volume and use its data to increase loan limits, create new product tiers and adjust rates to increase yield. SPIRE’s ability to effectively price its portfolio and examine risk fueled exponential growth — and instilled confidence among its NCUA examiners.