Deepen relationships with indirect lending members
Effective onboarding is nonnegotiable for credit unions, especially for indirect lending members. You need to connect with new members immediately to understand their needs, start building relationships and help them understand the benefits of credit union membership beyond having one loan financed through the credit union.
There’s only one way to do that in today’s fast-moving indirect lending landscape: with advanced tools, like customer relationship management (CRM) systems.
Credit unions that leverage CRMs in indirect lending onboarding can automate and streamline processes, so nothing slips through the cracks. Every member receives a warm welcome to your community — and you gain valuable insight to deepen the relationship.
Stay member-centric at scale
CRM solutions make the onboarding process more efficient, so you can onboard more members without losing the high-touch, personal service you’re known for. CRMs capture personal details and member preferences to help you tailor interactions and marketing materials for new members.
With more information about indirect members, you can find more opportunities to cross-sell loan and deposit products. Having easy and actionable access to member data also lowers risk by making it possible to detect fraud or potential collection issues.
Serve members effectively and efficiently
When indirect lending onboarding is driven by a CRM, you can:
- Immediately welcome new members.
- Create more personalized new member experiences.
- Find cross-sell opportunities for your indirect portfolio.
- Lower the risk of first payment default, collateral protection insurance or fraud.
- Evaluate members’ experience with dealers/dealer performance.
Technology enhances your relationship with indirect lending members — and drives growth and operational excellence across your credit union.
Why Wipfli?
We don’t work for a CRM company; we work for you. Our digital team has experience with several leading CRM tools, so we don’t push a single solution. We lead with curiosity about your business and goals, then tailor our recommendations and support to match. Plus, the Wipfli team has worked in financial services and are experienced technologists. Together, we create solutions to help you connect with members and stay ahead of the competition.
Contact us to learn more or watch our on-demand webinar on how to improve indirect lending onboarding.
Insights and resources
ARTICLE
Executive summary: State of the credit union industry 2027
The executive summary of the 2027 state of credit unions report includes benchmark data on growth, service expansion, AI adoption, cyber resilience and more. Read the summary today.
RESEARCH REPORT
State of the credit union industry research report 2027
As executives report persistent cyberthreats and evolving digital expectations, credit union leaders must strike a careful balance: Move too slowly and lose ground to competitors — or move too quickly and compromise trust. Wipfli’s latest state of the credit union industry report explores how to…
ARTICLE
5 practical process improvements for financial institutions
Learn practical process improvements that your financial institution can implement to cut costs and operate more efficiently — plus the unexpected way outsourcing can help.
LET'S CONNECT
See how Wipfli’s collaborative approach can help your organization turn regulatory, operational and technology challenges into opportunities for growth and resilience.