RIP strategic planning: It's now all about future planning

If the last few years have taught business leaders anything, it’s this: Certainty is a luxury.

From market swings to global disruptions, the landscape is shifting faster than most strategic plans can keep up with. That’s especially true for mid-market companies, which often find themselves caught in the middle — without the agility of startups or the deep resources of Fortune 500s.

That’s why the traditional five-year plan is quietly being replaced with something more realistic — and more useful: future planning.

Why static plans are failing

The classic strategic plan assumes a mostly stable future. You map out growth targets, assign budgets, build timelines and hope nothing major changes. But “nothing major changes” feels like a fairy tale in today’s climate.

Inflation. Labor shortages. Geopolitical unrest. Accelerating AI. Shifting customer expectations. Take your pick. Any one of these can knock a well-intentioned plan sideways. And more often than not, they show up together.

That’s the problem. Traditional planning is based on predictability — and that’s no longer guaranteed. Leaders who are still planning around a single, fixed outcome risk losing their competitive edge. Or worse, being caught flat-footed in a crisis.

The shift to future planning

Future planning isn’t about predicting the future. It’s about preparing for multiple versions of it.

Instead of anchoring your strategy to a single forecast, you explore a range of possible outcomes — and map how your business could respond in each. The goal is to build resilience and agility, not false certainty.

Most companies begin by modeling three common scenarios:

• Downside: What if revenue drops 15%? What cuts can you make without compromising future viability?
• Baseline: What if current conditions hold steady? Can you sustain operations, margins and morale?
• Upside: What if a major competitor exits or customer demand surges? Do you have the systems and people to scale?

Smart scenario planning gets specific. What happens if your cost of capital doubles? If your top supplier folds? If AI replaces 20% of your service offerings? If a once-in-a-decade acquisition opportunity emerges?

It’s not about doomsday planning or blind optimism. It’s about structured flexibility — giving leaders permission and tools to pivot when the world changes (because it will).

Why it matters more for mid-market companies and nonprofit organizations

Mid-market businesses are uniquely positioned — and uniquely pressured.

They’re complex enough to face the same volatility as larger firms, but without the financial cushion, brand power or staff depth to absorb missteps. At the same time, they’re small enough to remain nimble — if they can align quickly.

That tension is exactly why scenario planning is so powerful for this segment.

It brings structure to uncertainty. It forces prioritization. And it gives teams confidence that no matter what’s around the corner, they won’t be flying blind.

At Wipfli, we’ve seen scenario planning help mid-market leaders:

• Make faster decisions with less internal friction.
• Align finance, ops and leadership teams around shared priorities.
• Set smart guardrails for when to pause, push, or pivot.
• Avoid costly missteps from overconfidence or inaction.

And it’s not just for businesses. Nonprofits — especially grant-funded organizations like Head Start or community health providers — are using scenario planning to navigate government funding uncertainty, forecast service demand changes and prioritize program sustainability in a tightening budget environment.

How to start

You don’t need an entire strategy team or new technology to begin. Scenario planning is more about mindset and discipline than size or spend.

Here’s a simple way to get going:

1. Identify your pressure points. Start by asking: Where are we most exposed? It could be customer concentration, talent, supply chain dependencies or tech debt. Your scenarios should center around what would break first — or open up fastest.
2. Build three versions of the future. Use best case, baseline and worst-case framing. For each version, estimate how it would affect revenue, expenses, operations and workforce.
3. Assign triggers. Don’t wait to “see what happens.” Scenario planning works when it’s actionable. Define clear thresholds that signal which plan to follow — such as a drop in demand, interest rate hikes or new legislation.
4. Align leadership on the trade-offs. These conversations aren’t just operational — they’re cultural. Good scenario planning clarifies what your business values most and where you’re willing to bend.
5. Revisit regularly. Your scenarios shouldn’t sit on a shelf. Build in check-ins (quarterly or biannually) to adjust your assumptions, reprioritize responses, and update your models.

Where this fits in your broader strategy

Scenario planning isn’t a replacement for vision — it’s a complement to it. It helps you stay grounded while chasing big goals. It gives your team confidence that the work they’re doing today can adapt tomorrow.

For mid-market companies, it also becomes a gateway to bigger conversations: What capabilities do we need to build? What systems will help us scale if things go well? How do we create alignment and agility across departments?

In other words, scenario planning doesn’t limit your ambition — it supports it.

Planning isn’t dead. It’s evolving.

The goal isn’t to abandon strategic thinking. It’s to make it stronger — by accepting that uncertainty is part of the equation.

Scenario planning lets you lead through ambiguity with structure, purpose and flexibility. It helps you protect the downside, prepare for the upside and build the agility to shift as needed.

For today’s mid-market leaders, that’s not just smart planning. It’s survival.

Ready to plan for uncertainty?

Discover how mid-market leaders are navigating today’s volatility — and how you can protect your downside, prepare for the upside and build agility into your business.

Related content

• Sign up to attend our webinar series to hear from mid-market leaders
• 6 ways leaders can navigate uncertainty
• Take our business uncertainty diagnostic quiz