Wipfli earns platinum dotCOMM Award for uncertainty campaign

Wipfli has been recognized with a Platinum dotCOMM Award for its “What If?” uncertainty campaign, an integrated marketing initiative designed to help middle-market leaders navigate a rapidly changing business environment with confidence. The campaign’s central message — “Uncertainty is universal. How you respond shouldn’t be.” — resonated with business leaders facing challenges ranging from AI adoption and digital transformation to workforce pressures, cybersecurity risks and economic volatility.

The dotCOMM Awards are administered by the Association of Marketing and Communication Professionals (AMCP) and recognize excellence in web creativity and digital communication. Platinum is the competition’s highest level of achievement.

Built around a dedicated uncertainty resource hub, the campaign delivered executive-focused insights through thought leadership, webinars, digital experiences, paid media, email communications and social engagement. The campaign was developed to provide practical guidance that helps organizations make informed decisions, manage risk and identify opportunities for growth despite ongoing market disruption.

“What makes this award especially meaningful is that it started with a challenge so many business leaders are facing every day: uncertainty,” said Tonya St. Clair, chief marketing officer at Wipfli. “We wanted to create something that acknowledged that reality while giving business leaders practical guidance they could actually use. The team brought a tremendous amount of creativity, thoughtfulness and collaboration to this campaign, and it’s incredibly rewarding to see that work recognized with a Platinum dotCOMM Award.”

The award highlights Wipfli’s continued commitment to delivering relevant, timely insights that help clients respond to change with clarity and confidence. Through close collaboration and a deep understanding of middle-market businesses, Wipfli developed the campaign to address real-world challenges while helping organizations prepare for whatever comes next.

The recognition also builds on Wipfli’s broader momentum in marketing and communications excellence. Earlier this year, the uncertainty campaign received a Platinum honor in the integrated marketing campaign category at the Hermes Creative Awards.

To explore insights and resources designed to help your organization navigate change, visit Discover Wipfli.