Wipfli wins three 2026 AAM Marketing Achievement Awards

Wipfli earned three 2026 Marketing Achievement Awards from the Association for Accounting Marketing (AAM), taking top honors in every category the firm entered.

The AAM Marketing Achievement Awards (MAA) recognize innovation and effectiveness in accounting marketing, honoring work that delivers meaningful engagement and business impact.

Wipfli’s 2026 awards include:

• Content marketing campaign (External — Brand Awareness): Uncertainty campaign
• Business development initiative: Operation $1 Billion & Beyond
• Events (Budget over $25,000): Procore event

Navigating uncertainty with insight-driven content

Wipfli’s Uncertainty campaign was recognized for its ability to meet audiences in a moment of rapid change with relevant, insight-driven content. Built to address evolving client concerns, the campaign delivered practical perspectives grounded in real-world experience. Through a coordinated mix of thought leadership and targeted distribution, it elevated brand visibility and reinforced Wipfli’s role as a trusted advisor.

Driving measurable pipeline momentum

Operation $1 Billion & Beyond aligned marketing and business development around high-value client needs, creating a more direct connection between engagement and pipeline. By focusing on timely conversations, clear calls to action and coordinated outreach, the campaign generated significant monthly intent while strengthening the flow of opportunities from marketing to sales.

Delivering high-impact event experiences

Wipfli’s Procore event brought together key audiences for a large-scale experience centered on shared industry priorities. The event combined strategic programming, targeted engagement and cross-team execution to drive meaningful connections, deepen relationships and support broader business objectives.

“Winning all three awards we submitted - in marketing categories specific to the accounting industry — says a lot about where this team is right now,” said Tonya St. Clair, chief marketing officer at Wipfli. “These wins span content, business development and events and reflect how closely marketing, business development and the business are working together to drive impact. More importantly, they show we’re pushing beyond what’s expected and helping raise the bar for marketing in our industry.”

Explore more insights and news to see how Wipfli continues to deliver data-driven, client-focused strategies