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Rafay Ahmad Madison

2501 West Beltline Highway
Madison, WI 53713



Email: rafay.ahmad@wipfli.com

Rafay Ahmad, MBA

Techno-functional Consultant

Rafay Ahmad is a techno-functional consultant with over six years of business application, system administration, digital marketing and research experience both in corporate and consulting environments. He specializes in Business Central, NetSuite, Salesforce, e-commerce, PIM/DAM Implementation, email and direct campaign development, product launch, e-procurement and Amazon Marketplace. He has managed and led several implementations and engagements focusing on exceeding goals, team development and efficient processes.


  • NetSuite
    • Administrator
    • Suite Foundations
  • Salesforce
    • Pardot administrator
    • Salesforce administrator


Business consulting services

Areas of Focus

  • Business Central
  • NetSuite
  • Salesforce
  • E-commerce
  • Digital marketing


University of Wisconsin - Madison
  • Bachelor of arts in communication arts
  • Master of business administration