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How to transition to GA4

Let Wipfli help you implement and optimize GA4

The time has come to migrate to Google Analytics 4 (GA4). On July 1, 2023, any website using Google’s existing Universal Analytics (UA) properties will stop processing data.

Wipfli can help your organization set up and optimize your GA4 instance so that you can track data on your website users, make sure data tracking is accurate and prevent the loss of your historical UA data at the end of 2023.

Here’s how we can make your transition as smooth as possible:

  • Customized migration plans: We take the time to understand what makes your organization unique so we can create a tailored strategy to meet your specific needs and ensure you migrate over all of your valuable data.
  • Specialized guidance: Our team of experienced professionals guide you through every step of the migration, from initial planning to post-migration support, so that you’re fully equipped to leverage GA4 to its fullest potential.
  • Time and resource savings: Wipfli can save you valuable time and resources that would otherwise be spent navigating the complexities of GA4 migration. This allows you to focus on growing your business while we handle the technical details.
  • Ongoing support: Our commitment to your success doesn’t end with the migration. We offer ongoing support to help you make the most of GA4’s features and ensure that your analytics setup continues to evolve with your business’s needs.
  • Data warehousing and data visualization: Build off your migration to GA4. We can deliver more tools to help you gather insights and future-proof your data and analytics strategy, as well as define key reporting requirements with you and set up reports that provide greater insights.

With our specialized knowledge and experience, you can confidently navigate the evolving digital landscape and position your business for long-term success by taking advantage of everything that’s possible with Google Analytics and GA4.

What’s changing in Google Analytics
Learn how GA4 improves on UA, why it’s important to make the switch and what happens if you don’t meet Google’s July 1 deadline.
Read the article
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Don’t lose your Google Analytics data
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