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Choosing a CRM for corporate and cultural fit

Sub-Zero needed a CRM to improve customer insight, make informed decisions and further its reputation for innovation and industry leadership.

The Challenge

Innovation and quality are hallmarks of the Sub-Zero and Wolf appliance brands. To stay ahead of the industry, the company needed deep customer insight and the ability to make timely decisions. It needed a customer relationship management system (CRM). But which tool was a good fit for Sub-Zero’s corporate needs and culture? Sub-Zero needed guidance during the selection and implementation process.

The Solution

First, Wipfli aligned Sub-Zero’s CRM project to corporate objectives and shored up systems related to warranty claims, support and call center automation. Then Wipfli facilitated a comprehensive CRM analysis and design process to ensure the new technology met pre-established goals. Once a CRM was selected, Wipfli managed data migration, conversion and integrations. It also worked closely with Sub-Zero team members to test the solution and drive adoption.

Our CRM implementation was an important project for our company. It has impacted our customer service and marketing efforts very positively.
Michele Bedard, VP of Marketing at Sub-Zero

The results

An effective migration gave Sub-Zero critical business intelligence into its operational structure and the market. The company developed a formal process for collaboration that helped it prioritize marketing initiatives and manage costs. Now, using improved business analytics, Sub-Zero can make decisions based on real, reliable and timely data — and drive smarter, more efficient and more cost-effective marketing. It gained a more comprehensive view of customers, which increased productivity across customer service efforts.