Catrina Payne, CPA

Catrina Payne is a partner with Wipfli Advisory LLC who helps construction and development companies strengthen financial performance, improve decision-making and achieve sustainable growth. Working with owners, executives and leadership teams, she provides outsourced CFO services, CFO coaching and strategic business advisory support tailored to the unique challenges of the construction industry.

Catrina partners with general contractors, specialty contractors and development companies to address the operational and financial issues that influence profitability, cash flow and scalability. Her experience includes financial leadership, cash flow management, budgeting and forecasting, job costing, financial reporting, profitability analysis, KPI development and strategic planning. She helps clients move beyond historical reporting by creating actionable financial insights that support better business decisions and stronger operational performance.

Known for her collaborative and practical approach, Catrina helps construction and development companies align their financial strategies with their business goals. She combines deep construction industry knowledge with technology-enabled solutions to improve processes, strengthen reporting and build scalable finance functions. By understanding how business decisions affect project performance, cash flow and long-term growth, she helps clients navigate change, capitalize on opportunities and build stronger organizations for the future.