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Partners, principals and associates

Terry Hoover Fox Cities

2901 E Enterprise Ave
Appleton, WI 54913



Email: thoover@wipfli.com

Terry Hoover, CPA, ABV


Terry Hoover assists Wipfli LLP’s clients with valuation and litigation support needs as well as deal initiation and intermediary services, transaction negotiation and structure, finance sourcing, and deal-closing services. His experience includes initiating or managing over 100 transactions, ranging up to $100 million in enterprise value.


  • Certified Public Accountant
  • Accredited in Business Valuation
  • General Securities Representative, Series 7 and Series 63 Licenses (inactive)

Professional Memberships and Activities

  • American institute of Certified Public Accountants (AICPA), Forensic and Valuation Section - Member
  • Wisconsin Institute of Certified Public Accountants (WICPA) - Member

Areas of Focus

  • Valuations of closely held businesses in all industries
  • Initiation, negotiation, and consummation of merger and acquisition transactions
  • Tax planning and advisory services in connection with merger and acquisition transactions and succession plan design and execution
  • Litigation support and expert witness assistance in economic damages, lost profits, contract disputes, and similar commercial litigation matters
  • Assistance to parties in marital litigation, including valuation, tax planning, and forensic advisory services


University of Wisconsin-Eau Claire
  • Bachelor of business administration degree in accounting
University of Wisconsin-Milwaukee
  • Master of science degree with a taxation curriculum