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Mid-market technology trends report

Wipfli Insights Team
Apr 17, 2024
Mid-market technology trends report

Mid-market leaders are gearing up to invest heavily in AI and machine-driven technologies in the coming years.

How is technology changing the middle market?

We surveyed more than 250 c-suite leaders, founders and directors of mid-market companies to understand how technology is reshaping their work. We wanted to know where mid-market companies have invested their innovation dollars so far — and whether their investments have paid off.

Our survey also asked leaders to anticipate their next round of technology investments.

Learn how mid-market executives are approaching the evolving technology landscape, diving into:

  • Focus areas from the past five years of technology investment.
  • How technology and innovation have shifted workforce dynamics.
  • Projections for the next five years of investment and innovation.


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