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Master your GA4 migration: How updates to Google Analytics affect your website data

May 24, 2023

Have you started migrating to Google Analytics 4 (GA4) yet?

On July 1, 2023, any website using Google’s Universal Analytics (UA) will stop processing data. And by December 31, any organization that hasn’t transitioned to GA4 will lose their historical Google Analytics data completely.

But when should you begin your migration, and how can you make sure it goes smoothly without losing any data?

Watch our webcast on mastering your GA4 migration to learn:

  • How GA4 is different from UA and what improvements it makes.
  • What you need to know about transitioning to GA4.
  • How to plan and achieve a smooth migration.
  • How to level up your website tracking and gain deeper customer insights.


Billy Collins

Mark Gorney


Billy Collins
Senior Manager
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