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Park View Community Campus
Engaging senior communities online
Park View Community Campus needed a user-centered way to connect with senior citizens on its website.
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The Challenge
Park View Community Campus is a top-rated long-term care community and a frequent industry award-winner. But its web presence didn’t reflect its position in the market or how tenants experienced the facilities. Park View needed its website to reflect its innovative, people-centered approach.
The Solution
Wipfli helped Park View make its website more intuitive and engaging for senior visitors. New navigation made it easier to find residential housing options, and dynamic text and videos gave the site a more modern feel. Current residents can find events and news on the site too, and typography is large and clean so it’s easier to read. Wipfli also updated the recruitment webpage and added an online application for potential employees.
Wipfli delivers on their promise and will fulfill your expectations with sincerity, professionalism and outstanding communication.
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The results
It’s easier for website visitors to find information they need, and the online experience reinforces the community’s leadership in the senior care and senior living sectors. Videos and bold graphics are a better reflection of the vibrant and caring community.
