Wipfli manufacturing benchmarking survey

Gain powerful insights. Shape the future of manufacturing.

Wipfli’s manufacturing intelligence survey

The manufacturing industry is evolving fast — and the most successful companies are those that stay informed, agile and proactive. Wipfli’s manufacturing intelligence survey is your opportunity to benchmark your business, understand key trends, and make smarter, data-backed decisions.

By participating in our 2025 benchmarking survey, you’ll gain access to valuable comparative insights across finance, operations, workforce, sales and marketing, and industry pulse metrics. You’ll see how your company stacks up — and where opportunities exist for growth and optimization.

Why participate?

• Confidential and secure: Your data is never shared and only reported in aggregate.
• Custom insights: Participants receive a benchmarking report to compare their performance to industry peers.
• Trusted by the industry: Formerly known as Harbour IQ, this survey and the data it generates has helped hundreds of manufacturers strengthen strategy and performance.

Choose your focus areas

Select the links below to take the surveys that matter most to your role or business needs:

• Finance survey: Examine financial health, cost structures and capital investment trends.
• Operations survey: Benchmark production efficiency, quality, scrap rates and throughput performance.
• Pulse survey: Share quick insights into current business conditions and economic sentiment.
• Sales and marketing survey: Track pipeline strength, customer concentration, go-to-market strategy and pricing trends.
• Workforce survey: Explore hiring, retention, labor costs and training investments.

Help shape the data that drives decisions

When you participate, you’re not only gaining benchmarking insights — you’re contributing to the most trusted industry intelligence used by manufacturers, suppliers and investors across North America.