Podcast: Empowering your aging adult customers

It’s likely that there is more your financial institution can do to help your senior customers manage their everyday expenses. Consider these facts:

• There are 53 million Americans who are 65 and older, and 10 thousand Americans turn 65 every single day.
• Elder fraud was estimated to have over $37 billion in profit before 2021, and it has since doubled.

If you can help address or take the friction out of expense management, you’ll be able to alleviate a major stressor in your customers’ lives.

In this episode of GroundBanking, Terry Ammons, partner at Wipfli, talks with Tommy Marshall, cofounder and COO of myFloc, about:

• How financial institutions can empower and support their aging adult customers.
• How these types of services can help institutions grow and acquire new customers.
• How you can work with caregivers or insiders.

Listen now to learn more about top products for seniors.

Read more:

• Podcast: Financing trends in senior living
• Are your fair lending practices evolving with the times?
• Podcast: Improving the customer experience with e-statements
• Embracing ESG: Your organization’s future may depend on it