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GroundBanking Podcast


Podcast: How to create an impactful digital experience

Jun 28, 2022
By: Terry Ammons

These days, for financial institutions, an increasingly critical part of brand experience is focused on digital. Institutions can no longer depend solely on branches to deliver their brand experience.

How to create a positive digital experience is the topic of this episode of GroundBanking, as Terry Ammons, partner at Wipfli, talks with Craig McLaughlin, CEO of Finalytics.ai and co-founder, president and CEO of Extractable. They discuss:

  • How to deliver experiences digitally
  • How you can create a unique, individualized experience for customers with different needs
  • How you can retain a customer’s brand experience when moving to a digital form

Listen now to learn how you can get started with digital.

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Terry Ammons, CPA, CISA, CTPRP
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