On-demand webcasts


Enhancing the Customer Experience and Increasing Profitability With CRM Technology

Mar 25, 2013

This webinar was recorded on March 25, 2013. Click the Download button to watch the recording and to view the presentation slides.

With today’s economic climate and razor-thin margins, equipment manufacturers need to optimize every aspect of the customer life cycle. Many organizations are challenged with effective management of after-the-sale support. And the more complex the equipment, the bigger the challenge is. Lack of accessibility to complete customer, product/equipment, and warranty information can make it nearly impossible to optimize the customer experience and maintain profitability.

During this webinar, you will discover how you can move from silos of data, spreadsheets, databases, and random e-mails to having integrated, accessible customer life cycle information across your entire organization. Expected results such as improvements in productivity, reductions in errors, enhanced customer sales and service, and opportunities for stronger performance are addressed.

Learning objectives:

  • Understand how CRM technology can manage the complete customer life cycle from sales, production, and delivery to service after the sale.
  • Learn how you can streamline and automate a wide range of processes to better manage after-the-sale customer service and maximize service profitability.
  • See firsthand how Wipfli Connect for Manufacturing, a CRM solution built on Microsoft Dynamics® CRM, can put information in the hands of those who need it, when they need it, for real-time decision making.


Terry Kerscher
Sales Leader
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