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Wipfli releases mid-market technology trends report

Wednesday, April 17, 2024

How is technology changing the middle market? A recent survey of leaders shows that that 75% of mid-market companies are gearing up for the next technological evolution by unlocking the power of machine intelligence and AI.

“The resiliency of mid-market companies over the past year has been impressive,” said Brian Blaha, Chief Growth Officer at Wipfli. “Amidst a rapidly evolving business landscape, our survey underscores the pivotal role of technology investments, workforce dynamics, and diversity initiatives for mid-market companies. By embracing innovation, adapting to change, fostering inclusivity, and embracing their nimble nature, these businesses are not just navigating challenges—they're forging a path towards sustainable growth and success.”

Wipfli surveyed more than 256 leaders of mid-market companies.

The survey sheds light on the evolving landscape of technology investments and workforce dynamics among these businesses, providing valuable insights into their strategies and challenges. 

The survey also revealed that over the past five years, these savvy enterprises have been investing in the digital infrastructure of tomorrow. Among these investments, cloud computing emerged as a top priority, with 83% of respondents reporting investments in this area. Additionally, 66% have embraced the transformative potential of AI, while 81% have realized the necessity of increased cybersecurity measures. Furthermore, 72% have invested in data analytics and business intelligence, recognizing the value of actionable insights derived from data. 

To review the data and insights, download the full report.