Zak Dabbas brings over 15 years of experience with digital innovation and custom software delivery to Wipfli digital. Prior to joining Wipfli as a principal, he founded Punchkick Interactive, an award-winning agency focused on digital solutions for the world's brightest brands including Microsoft, Nike and Marriott International. A bona fide veteran of the mobile space, Zak played a key role in the launch of mobile initiatives for global brands as well as midmarket clients looking to make a major impact in their industries.
Zak’s passion is helping organizations understand and capitalize on their digital opportunities, as well as inspiring them to embrace design-thinking and user-centric approaches to product development. He is equally passionate about company culture and has spent much of his career focused on building united and high-functioning product teams, reflected in several workplace recognitions including the coveted Crain’s Best Places to Work award.
Professional memberships and activities
- American Advertising Federation (AAF) – ADDY Awards judge
- Web Marketing Association (WMA) – WebAwards judge
Areas of Focus
- Digital strategy
- User experience (UX) design
- Rapid prototyping
- User research and usability testing
- Persona development
- Product ideation
- Custom software development
- Emerging technologies
- Entrepreneurial Master’s Program
- Juris doctorate