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Partners, principals and associates

Zak Dabbas Chicago

1 N. Wacker Drive
Chicago, IL 60606



Email: zak.dabbas@wipfli.com

Zak Dabbas


Zak Dabbas brings over 15 years of experience with digital innovation and custom software delivery to Wipfli digital. Prior to joining Wipfli as a principal, he founded Punchkick Interactive, an award-winning agency focused on digital solutions for the world's brightest brands including Microsoft, Nike and Marriott International. A bona fide veteran of the mobile space, Zak played a key role in the launch of mobile initiatives for global brands as well as midmarket clients looking to make a major impact in their industries.

Zak’s passion is helping organizations understand and capitalize on their digital opportunities, as well as inspiring them to embrace design-thinking and user-centric approaches to product development. He is equally passionate about company culture and has spent much of his career focused on building united and high-functioning product teams, reflected in several workplace recognitions including the coveted Crain’s Best Places to Work award. 

Professional memberships and activities

  • American Advertising Federation (AAF) – ADDY Awards judge
  • Web Marketing Association (WMA) – WebAwards judge

Areas of Focus

  • Digital strategy 
  • User experience (UX) design
  • Rapid prototyping
  • User research and usability testing
  • Persona development 
  • Product ideation 
  • Custom software development
  • Emerging technologies


  • Entrepreneurial Master’s Program
Case Western Reserve University, School of Law
  • Juris doctorate