Wipfli LLP (Wipfli), one of the top 25 accounting and consulting firms in the United States, recently named Ellen Trytek to the firm’s Executive Marketing and Development Officer position. Trytek is a veteran marketing executive with extensive experience creating and delivering business and marketing strategies designed to drive profitable growth and revenue creation for professional services, consulting and business-to-business service industries. In this position, Trytek will lead the firm’s marketing team in the development and execution of the firm’s integrated branding and marketing strategies and initiatives.
“We are pleased to welcome Ellen to the firm. Having led global marketing efforts at two top national professional services firms, her extensive experience in branding, communications and business development will be invaluable in helping the firm continue to grow its market presence,” said Rick Dreher, Wipfli’s managing partner.
Trytek has led the marketing functions for several national professional services firms through a number of leadership positions, including positions as chief marketing officer of the national law firm Drinker, Biddle & Reath and chief marketing officer of the national accounting firm CliftonLarsonAllen. With over 30 years of experience, she has deep experience in a number of strategic areas including marketing, communications, public relations and business development strategy.
In addition to her career experience, Trytek is an active member of the community. She is a board member and head of the corporate committee for the Southeastern Chapter of American Red Cross. She is also a board member for Tempo, a women’s networking and mentoring group, and the Down Syndrome Association of Wisconsin.
Trytek holds a master of science degree in marketing from Northwestern University and a bachelor of arts degree in advertising from Marquette University from which she graduated cum laude.