Since 1977, St. Croix Orthopaedics has served patients across Minnesota and Wisconsin, and has enjoyed a reputation for quality care that extends far beyond those borders. With corporate offices in St. Paul, Minnesota, the healthcare organization offers a comprehensive range of surgical and non-surgical treatment options in orthopedics and sports medicine.
Situation
St. Croix Orthopaedics began weighing opportunities for establishing clinics in other key geographic sections of its large community. With 11 current locations and a stellar reputation to maintain, the organization enlisted Wipfli to help analyze the feasibility of relocating one clinic and opening services in a bustling downtown at the invitation of a hospital.
Strategy
Wipfli provided expert, data-driven analysis on both possibilities. Among the key studies the firm performed to aid the group’s leadership in making its decisions were:
- Population and Demographic Analysis. Provided a thorough dissection of the communities’ compositions, characteristics, trends and service needs.
- Market Share and Competitive Analysis. Explored the competitive landscape by major service area including in/out migration trends to help formulate strategic decisions.
- Utilization Rates and Future Volume Projections. Calculated the utilization rates for outpatient services.
Wipfli then framed up the market data, outlining both pros and cons on each geographic site selection so that prudent decisions could be made.
Benefits
St. Croix Orthopaedics received the assurance and insights it needed to make judicious decisions. Only one of the two options was elected for pursuit, and the group was able to move forward with confidence.
Additionally, the experience compelled St. Croix Orthopaedics to formalize its strategic process when considering future market expansions.
