We surveyed credit unions across the United States to discover their priorities, concerns and strategic shifts as they navigate 2024.
Among the key findings:
- 63% of credit unions expect growth of only 1%-5%.
- 33% of credit unions plan to sell, up from 5%
- 66% plan to leverage AI for credit decisioning
- 64% cite core deposit growth as a barrier to goals
- 67% of credit unions report at least one identified instance of unauthorized access to data or networks.
- 66% of credit unions have a strategy to serve unbanked or underbanked populations (56% of banks do not).
The research underscores a significant transition in the trajectory of credit unions' market strategies.
Download the report to discover more insights.
