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Wipfli’s 2024 credit union outlook

2024 State of banking industry research report

We surveyed credit unions across the United States to discover their priorities, concerns and strategic shifts as they navigate 2024.

Among the key findings:

  • 63% of credit unions expect growth of only 1%-5%.
  • 33% of credit unions plan to sell, up from 5%
  • 66% plan to leverage AI for credit decisioning
  • 64% cite core deposit growth as a barrier to goals
  • 67% of credit unions report at least one identified instance of unauthorized access to data or networks.
  • 66% of credit unions have a strategy to serve unbanked or underbanked populations (56% of banks do not).

The research underscores a significant transition in the trajectory of credit unions' market strategies.

Download the report to discover more insights.

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