Wipfli’s 2024 credit union outlook

We surveyed credit unions across the United States to discover their priorities, concerns and strategic shifts as they navigate 2024.

Among the key findings:

• 63% of credit unions expect growth of only 1%-5%.
• 33% of credit unions plan to sell, up from 5%
• 66% plan to leverage AI for credit decisioning
• 64% cite core deposit growth as a barrier to goals
• 67% of credit unions report at least one identified instance of unauthorized access to data or networks.
• 66% of credit unions have a strategy to serve unbanked or underbanked populations (56% of banks do not).

The research underscores a significant transition in the trajectory of credit unions' market strategies.

Download the report to discover more insights.