Wipfli announced today it has become a partner in Accounting+, a nationwide campaign to attract and recruit a new generation of diverse students into the accounting talent pipeline.
Wipfli Managing Partner Kurt Gresens said the firm’s investment in the growing coalition will enhance Wipfli’s commitment to advancing diversity, equity and inclusion (DEI) within accounting, while raising the profile of accounting as a vibrant and viable career field.
Accounting+ is led by the Center for Audit Quality (CAQ), a nonpartisan public policy organization serving as the voice of U.S. public company auditors. The campaign is the first, profession-backed campaign to actively engage high school and college students with dynamic, tailored resources on the benefits of a career in accounting, including creating paths to entrepreneurship and helping to build vibrant local communities.
“Those not familiar with accounting often don’t appreciate how technology has already and will continue to eliminate the mundane in favor of challenging, fulfilling and client-valued work,” Gresens said. “Accounting+ is introducing the next generation to the limitless possibilities a career in accounting holds and providing resources to guide students on their path into a successful career.”
Accounting+ dispels misperceptions about accounting — namely that it is not interesting or a profession that can help students reach their goals. The Accounting+ campaign is based on research that found substantial openness to accounting as a profession.
Learn more about Accounting+ at the campaign’s landing page and visit Wipfli’s DEI page to learn more about how it’s committed to creating an environment where everyone is equally supported, empowered and encouraged.
For media inquiries, contact Sara Snyder, Wipfli PR manager.