ArticlesNovember 6, 20269 min read

How a Predictive Index job assessment improves hiring decisions

Creating Job Assessments in the Predictive Index platform-desktop

Key takeaways
  • Predictive Index job assessments help organizations define the behavioral and cognitive traits that drive success in a role.
  • Using objective hiring data alongside interviews and resumes leads to more informed hiring decisions.
  • Well-defined job targets can improve candidate fit, retention and long-term talent planning.

Hiring is one of the most important performance decisions an organization can make, yet many are relying solely on resumes and subjective assessments. And while first impressions and technical skills matter, they don’t always explain why one employee thrives in a role while another struggles despite having similar qualifications.

To make more objective hiring decisions, organizations need a clearer understanding of what truly drives success in a position. Predictive Index (PI) job assessments are a valuable tool for closing that gap.

Rather than relying on subjective criteria, Predictive Index job assessments provide a structured framework for evaluating candidate fit and making more effective hiring decisions.

Why defining success before hiring matters

Many hiring challenges begin long before candidates submit an application.

Hiring decisions often rely on personal impressions or an incomplete understanding of what the role requires. Predictive Index hiring assessments help you create a shared understanding of what defines success in a role, including critical factors beyond credentials, such as communication or decision-making styles.

The cost of unclear role expectations

Without clear, defined expectations for a role, hiring managers can face several challenges throughout the process:

  • Members of the hiring team may prioritize different traits or skills, making it difficult to identify the best candidate.
  • New hires may enter the role with an inaccurate understanding of expectations, leading to a more challenging onboarding process and increasing the risk of frustration and disengagement.
  • Employees whose natural work styles don’t align with the demands of the position may struggle to perform at their highest level.
  • Poor candidate-job fit that may lead to higher turnover and increased recruiting costs.

Why resumes and interviews are not enough

It’s extremely difficult to know why some individuals succeed in a role and others fail, with nothing more than a resume and a short interview to provide insight. And even when you have a role filled through internal promotion, you may not have enough information to fully understand the factors for success.

Adding behavioral and cognitive insights, in addition to resumes, interviews or current job performance data, provides enough key data points to allow meaningful insights.

For example, if you take your top and bottom 10 performers and consider their behavioral patterns and cognitive scores, more often than not, a clear pattern emerges. Certain behavioral patterns succeed more frequently and top performers are more likely to share a narrow cognitive range.

Gathering this type of performance data and analyzing the results helps create an objective benchmark around role success.

What is a Predictive Index job assessment?

A Predictive Index job assessment is a pre-employment and talent optimization tool designed to help you build the hiring benchmarks you need to make more effective decisions about candidate fit.

The value of role requirement assessments lies in how they define critical components for success beyond the functional skillset. Exploring both the key behaviors and the cognitive needs of a role can add a depth of understanding to what success entails, as well as offering some protection against misalignment between an individual and the role itself.

How to create a Predictive Index job assessment

Creating a Predictive Index job assessment starts with defining what success looks like in the role.

A common misconception is that you create a Predictive Index job assessment by writing assessment questions. Instead, employers should start with a job target or behavioral benchmark, that defines the behaviors needed for success.

Step 1: Defining requirements

Begin your job assessment by identifying the key responsibilities, performance expectations and challenges associated with the position. Consider questions such as:

  • What outcomes is this employee expected to achieve?
  • How much collaboration, independence or leadership does the role require?
  • Is the work highly structured or fast-paced and adaptable?
  • What skills and behaviors distinguish top performers in similar roles?

Input from hiring managers, team members and high-performing employees can help create a well-rounded understanding of the position.

From that understanding, Predictive Index generates a job target that outlines the behavioral characteristics most likely to contribute to success in the role. You can use the target as a reference point during recruitment, helping hiring teams align candidate evaluations with job requirements instead of personal preferences or gut instincts.

Step 2: Refining your Predictive Index job target

When this data is still fuzzier than you like, adding tenure in the role, the effectiveness of their leader in helping them (or hindering them) to succeed, the range or variety of their experience and the measure of their emotional intelligence can all help to generate more clarity.

The point is to increase the data points you have in order to land on a truly meaningful profile for success in a role. More data is always better. And this improved profile will save you time and trouble in future hiring efforts, as well as increase retention.

Step 3: Evaluating potential performance

While a strong job assessment can help you define what success will look like in a role, often the candidates considered for the role will not be a perfect match to that benchmark. In these cases, having a well-defined profile will foster better conversations around alignment and allow you to appreciate a candidate’s differences in an appropriate context.

For example, if a candidate for a role has the right balance of dominance, sociability and behavioral flexibility, but is more reactive than proactive in pace and response, this could be an issue when timing is critical to the role. In a customer service position, if response time to customers and speed of execution are the most critical factors for success, then this miss would be important to understand and consider.

The cognitive component is equally important. When candidates have the right behavioral match but miss on the cognitive component, speed of learning is then a critical question for consideration. If you can allow a candidate a longer runway to become comfortable and proficient with the knowledge required to execute their role, then the cognitive result would be less critical.

Similarly, if the job doesn’t require processing complex new information or they have been in a similar role for an extended period of time and are therefore familiar with the demands of the role, the score may not be critical to success. But for individuals moving into highly complex roles, where information or conceptual processing of new information is critical, the cognitive score may be an essential part in understanding their fitness for the role.

Using job assessments to improve hiring decisions

A Predictive Index profile should support, not replace, interviews, reference checks and skills evaluations. Instead, hiring teams can use assessment results to ask more targeted interview questions and better identify potential strengths and development areas.

You can use a job assessment to improve hiring decisions by:

  • Fostering alignment around role requirements: During the hiring process, the job assessment translates the role’s requirements into an objective behavioral target for the position. Rather than simply identifying whether a candidate resembles an ideal profile, the assessment helps organizations evaluate fit more thoughtfully and consistently.
  • Leveraging data, not instincts: Hiring teams can compare the job target profile to an applicant’s assessment results, giving them greater insight into how closely a candidate’s work style and capabilities align with the demands of the position.

Example: What a sales role assessment might include

To see job assessments in action, imagine a sales role beyond just functional expertise with sales — it might include experience managing a sales pipeline, comfort with shouldering a personal revenue goal, rapport with a strong network or expertise with lead generation and client outreach.

You also might expect a salesperson to have an outgoing and relationship-oriented personality, a capacity for flexibility and proactivity and an inherent drive to achieve goals and remain steadfast in pursuit. These behaviors would be a natural extension of the functional demands of the role and every bit as important in aligning the right individual to the demands of the job.

Putting someone in this role who did not possess these behaviors would be jeopardizing sales success and setting yourself up for an attrition problem.

You could extend this example by also considering the cognitive components of the role. Salespeople typically benefit from being quick thinkers capable of processing data rapidly and making complex conceptual leaps, as well as having strong memories to retain product information and clients’ names and interests.

Lastly, one could argue that strong problem-solving skills generally benefit a salesperson, as any type of sales activity is correlated with helping clients to solve a problem, or a set of problems, as a precursor to the sale itself.

Benefits of a Predictive Index job assessment

In addition to supporting individual hiring decisions, a Predictive Index job assessment can benefit your organization by:

  • Driving a more structured approach to hiring: A well-defined job target reduces the chance that decisions will be influenced by differing opinions or subjective criteria and helps create a more structured hiring process across the organization.
  • Creating alignment: Often, just the process of getting key stakeholders together to have conversations around a job target can generate real value. Frequently, different members of the organization may have very different ideas about what success in a role looks like. Taking time to discuss and align is an important exercise in its own right.
  • Delivering continuous value: As employees succeed in the role, organizations can compare actual performance data with the original job profile. This feedback helps refine future assessments and ensure hiring criteria continue to reflect the attributes that drive success.
  • Supporting development and succession planning: In addition to external hires, a job target can help an organization identify current employees who may be ready for future opportunities. It gives leaders additional insights into employees’ potential alignment with new responsibilities and highlights potential development needs.

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As a Predictive Index certified partner, Wipfli is ready to help you use job assessments to transform your hiring processes. Explore our Predictive Index services to learn more about how we can help you hire the right people and optimize talent.

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