4 steps for navigating organizational changes
As globalization, economics and technology continue to transform the business environment, organizations will lean on their leaders, especially in HR, to drive and manage successful change. The field of change management for organizations has become increasingly important in today’s rapidly evolving business landscape.
Most HR professionals consider managing change and cultural transformation a critical priority. However, many are still unsure about the best ways to execute in this role of change agent, which requires balancing different priorities and different audiences. Implementing a robust change management process and developing a comprehensive change strategy are essential for success.
Here are four steps to help your organization create successful organizational change.
1. Assess readiness for change management
Assessing organizational and employee readiness for change requires a keen understanding of the workforce’s knowledge, skills, abilities and behaviors. This will help inform strategic workforce planning decisions and enable leaders to anticipate potential obstacles to a successful implementation.
Questions to consider:
- How does our leadership model fit with the change?
- What aspects of our culture will help support the change, or what will hinder it?
- What are the behavioral and skill fits/gaps in our current workforce?
- How can we use change management tools to assess our organization’s readiness?
2. Lay the groundwork for partnership through communication
At the core of any successful change initiative is a strong partnership between HR and senior leadership. Working together, this coalition can identify and prepare the change management resources to establish and communicate a clear vision, manage culture shift, conduct strategic workforce planning and reduce interpersonal conflict.
When this stage of the change process is well executed, it yields a robust roadmap all stakeholders can understand and follow. Utilizing a change management toolkit can help ensure all crucial elements are addressed, including sponsor engagement strategies.
Questions to consider:
- Do our people understand how their roles will (or won’t) change in the new environment?
- Is our communication strategy aligned with our employees’ behavioral styles and needs?
- What will the new structure look like, and who do we need in the new structure?
- How will success be measured and leveraged using change management metrics?
- Have we conducted a thorough stakeholder analysis to identify key players in the change process?
3. Implement and adapt a strategic change management plan
HR must approach implementation with a structured and systematic method. This may mean rolling out aspects of a change initiative in stages and evaluating the process with each step. Correcting direction is an ongoing and important part of implementing change, and HR must be willing to embrace this approach if adjustments are necessary.
Questions to consider:
- How will success at each stage be measured and leveraged?
- Do we have contingency plans for each stage in case adjustments need to be made?
- What else could compete with this change initiative that requires resources (time, money, people, space, technology, etc.)?
- Is this program still offering us a competitive advantage?
- How can we use the ADKAR model or other change management methodologies like Prosci to guide our implementation?
4. Sustain momentum through ongoing communication
Many of the steps highlighted in the planning and implementation stages — understanding your workforce, reducing resistance and communicating effectively — should be mirrored in sustaining a change. Change sustainability is crucial for long-term success.
HR professionals are tasked with helping the change initiative become a corporate norm, so it is seen as part of the culture and business model, rather than a fad. To achieve this, HR must keep other change agents invigorated (to avoid burnout) and continue to partner with leadership to reinforce the new agenda and prevent old habits from reemerging. Focusing on change adoption and employee engagement is key to maintaining momentum.
Questions to consider:
- What is the mechanism by which we can encourage and collect employee feedback and ideas?
- What programs/plans can we introduce to help institutionalize the change over time?
- Which additional employees can we leverage as change agents?
- How can we measure the success of our change management efforts using appropriate change management metrics?
How Wipfli LLP can help
From insights to action, our organizational performance consulting team partners with you to make your organization healthier, more agile and more valuable. We understand the complexities of organizational change management and can provide guidance on change strategies, particularly in the context of digital transformation. Our change management tool kit includes resources for developing change leadership skills and implementing effective change management methodologies.
Learn more about how we help clients with people, process and strategy on our organizational performance consulting web page or check out these additional articles:
