Partners, principals and associates

Lisa Cribben Green Bay

469 Security Blvd.
Green Bay, WI 54313




Lisa M. Cribben, CPA/ABV, ASA, CMA

Partner, Business Valuation and Transaction Support Services

Lisa Cribben leads Wipfli’s valuation services group and has worked with companies on their valuation and business sale and purchase transaction needs. With over 10 years of operational and 20 years of valuation experience, she is able to provide expert advice with an understanding of client needs. Lisa has extensive experience in testifying in court on valuation and other financial matters. She is a frequent speaker on valuation and transition planning topics.


  • Certified Public Accountant
  • Accredited in Business Valuation
  • Accredited Senior Appraiser
  • Certified Management Accountant

Professional Memberships and Activities

  • American Institute of Certified Public Accountants (AICPA) - Member
  • AICPA Forensic and Valuation Services (FVS) Executive Committee - Member
  • Wisconsin Institute of Certified Public Accountants (WICPA) - Member
  • American Society of Appraisers (ASA) - Member
  • American Health Lawyers Association (AHLA) - Member
  • Institute of Management Accountants (IMA) - Member
  • Salvation Army Board of Directors
  • Green Bay YWCA - Treasurer and board member
  • Girl’s Youth Basketball - Coach (2010 to present)
  • UW-Green Bay Alumni Association - Board member

Areas of Focus

  • Leads the Valuation, Litigation, and Transaction Services area for the northeast Wisconsin region
  • Prepares valuations of closely held businesses and provides consulting to business owners on how to maximize the value of their business
  • Industry valuation experience in health care, manufacturing, construction and real estate, auto dealerships, and service companies
  • Extensive specialty expertise in the valuation of health care practices including hospitals; ASCs; physician, dental, and physical therapy practices; and other health care entities
  • Merger and acquisition transaction support
  • Acquisition assistance including cash flow analysis, negotiations, due diligence, and other sale assistance
  • Expert testimony in court relating to business valuations, damages, and lost profits


University of Wisconsin-Green Bay
  • Bachelor of arts degree in accounting

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