Enhance performance with precision strategy and execution
Complexity is the new normal for the distribution industry.
Economic uncertainty, global supply chain disruptions and rapid technology shifts are reshaping how distributors operate and compete. To stay ahead, distributors need to grow beyond incremental improvements with strategies that drive resilience, agility and growth.
But strategy alone isn’t enough. Operational excellence is equally critical — from optimizing inventory management and streamlining processes to leveraging technology for better visibility and smarter decisions.
Wipfli’s strategy and operations consulting for distribution can help you adapt, with a team ready to guide you in overcoming challenges and executing on opportunities.
Why Wipfli?
Wipfli’s distribution consulting combines deep industry experience with a practical, process-driven approach.
We don’t believe in one-size-fits-all services. Instead, we work closely with your team to build a deep understanding of how you operate and tailor our solutions to match.
Our customized strategy and operations services are designed to deliver real impact, from reducing costs and improving efficiency to enabling sustainable growth. Whether you’re looking to strengthen your strategic focus, optimize your operations or leverage technology for competitive advantage, we provide the support you need to make meaningful transformations happen.
How we help you
Our experienced strategy facilitators work alongside your leadership team to develop a clear, results-driven roadmap tailored to your business goals.
But we don’t stop at planning. We help align your entire organization for consistent execution and long-term success.
We specialize in helping distribution companies strengthen strategic focus in critical areas such as:
- Business planning.
- Optimization of material flow.
- Leveraging supply chain partners.
- Part by part, customer by customer and region by region profitability.
Our services also include:
Sales process improvement
Driving sustainable revenue growth in distribution requires strategic, data-driven sales that connect your front office and distribution center.
At Wipfli, we help distributors align their sales strategy with execution. We take a hands-on approach to understanding your business, including strategic goals, customer segments, sales performance and operational workflows. We then work with your teams to sharpen your go-to-market strategy, identify growth opportunities and build a foundation for scalable sales success.
From optimizing CRM to developing sales processes, we equip your team with the right systems and insights to drive efficiency and growth. We also provide ongoing support and coaching to help your sales leadership and teams stay aligned with growth objectives.
Distributors today are navigating increasing complexity — from margin pressures and supply chain disruptions to labor challenges and the need for digital agility. Wipfli’s tailored operations services can help you improve performance and enhance visibility across your distribution network.
We help you achieve measurable results with support for:
Process improvement
Wipfli can help you optimize processes and identify ways to reduce costs across your organization, including process improvement, lean process improvement, automation and documentation services.
Software selection
Our team provides support for every stage of the software selection process, including requirements gathering workshops, demonstration support such as demo scripts and demo scorecards, provider due diligence and statement of work review and execution. We take the time to understand your distribution business inside and out so that we can help you choose the right supply chain technology and other critical systems.
Change management
Wipfli’s management services help minimize disruptions during major shifts in your business, whether you’re facing M&A, procedural and organizational culture changes or new technology initiatives. We support your teams with clear communication, effective training and strategies to reduce disruption and boost adoption.
Project management
Wipfli helps distributors keep initiatives on track and aligned with business goals. From planning through execution, we provide hands-on support with communication, task prioritization, budgeting and coordination so your projects deliver results.
Business advisory services
Wipfli helps distributors align business goals with the right technology by working at the intersection of your operations and software vendors. We identify key processes, data and decision points, offering practical guidance and industry insight to help ensure your systems are built for performance and growth.
Wipfli’s inventory management solutions can help you achieve significant savings, improve financial standings and free up capital by optimizing your inventory levels.
Our inventory management services include:
Data readiness and AI assessment
Effective data management and governance are critical for optimizing inventory. Wipfli’s extensive experience with ERP platforms, data, AI and robust digital systems can help distributors see real impact from their technology investments.
We focus on three critical areas:
- Data infrastructure understanding: We assess your data management program to identify strengths and opportunities for improvement.
- Data governance best practices: We guide you in implementing robust data governance practices to help ensure the accuracy and availability of your data.
- Operational gap analysis: We help you make strategic improvements by assessing your people, strategy, technology and processes to identify gaps.
Data visualization proof of concept
Wipfli can demonstrate your data’s potential value by creating insight-rich dashboards on cloud platforms. We show you the possibilities of visualizing your historical data, including how it can improve inventory management decision-making.
Wipfli’s inventory pricing services help you annualize your business activities, including personalized guidance on your current pricing methodology.
Many distributors struggle to understand how inventory costs — including procurement, storage, handling and fulfillment — impact pricing decisions and overall profitability. Often, they lack the time, tools or visibility to analyze these factors in a meaningful way.
Wipfli helps you gain crucial insight into your pricing strategy and cost structure, with recommendations tailored to your specific needs. Our inventory pricing solution includes:
- Two-day workshops: In our two-day operational workshop, we work closely with your team to unpack the key elements of your distribution activities, assess your cost structures and examine how different cost components interact. We then pinpoint the primary drivers of overhead and determine how much of that overhead should be attributed to your inventory and fulfillment processes.
- Recommendations: We deliver a set of tailored recommendations designed to improve your pricing strategy and operational efficiency. Because every distribution business is unique, our guidance is customized to reflect your specific challenges and goals. We also model the potential impact of these changes on your overall performance, giving you confidence to implement improvements that drive profitability and long-term growth.
Our team
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Client success story
Wipfli helped Sage Freight implement an ERP and unified data, decreasing their month-end close process by 33% and increasing on-time collections by 18%.




